ANZ New Zealand
New Zealand's largest bank by assets.
ANZ New Zealand at a glance
ANZ New Zealand is a finance & banking website and one of the most visited sites in New Zealand, currently ranked #6 in the country. It was founded in 1840 and is headquartered in Auckland, New Zealand. Today ANZ New Zealand is owned by ANZ Group Holdings. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through net interest income, fees and commissions, wealth products. Its closest rivals include asb.co.nz, westpac.co.nz, bnz.co.nz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in New Zealand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- New Zealand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- New Zealand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| anz new zealand | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the New Zealand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in New Zealand
Company information
- Website
- anz.co.nz
- Sector
- Finance & Banking
- Owner
- ANZ Group Holdings
- Owner type
- Subsidiary of a public company
- Founded
- 1840
- Headquarters
- Auckland, New Zealand
- Employees
- 7,000+
- Ownership
- ANZ Group Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ANZ New Zealand operates a bank and digital financial platform focused on New Zealand. New Zealand's largest bank by assets. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Wealth products
International presence
- Primary market
- New Zealand
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (New Zealand)
- #6 in this index
- Sector rank
- Leading finance & banking site in New Zealand
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| asb.co.nz | ≈ 5.4 million / month | #7 class competitor | — |
| westpac.co.nz | ≈ 4 million / month | #8 class competitor | — |
| bnz.co.nz | ≈ 2.7 million / month | #9 class competitor | — |
What is ANZ New Zealand?
ANZ New Zealand (anz.co.nz) is a bank and digital financial platform serving users in New Zealand. New Zealand's largest bank by assets. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ANZ New Zealand?
The site is operated by ANZ Group Holdings. The company was established in 1840 and is headquartered in Auckland, New Zealand. It employs around 7,000+.
Traffic and audience
Traffic estimates place ANZ New Zealand at roughly 9 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ANZ New Zealand makes money
Revenue comes primarily from net interest income, alongside fees and commissions, wealth products.
Competitors in New Zealand
Its closest rivals include asb.co.nz, westpac.co.nz, bnz.co.nz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1840
ANZ New Zealand is founded in Auckland, New Zealand.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in New Zealand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ANZ New Zealand?
ANZ New Zealand is operated by ANZ Group Holdings. Subsidiary of a public company structure, based on public filings and press reporting.
Where is ANZ New Zealand headquartered?
ANZ New Zealand is headquartered in Auckland, New Zealand.
When was ANZ New Zealand founded?
ANZ New Zealand was founded in 1840.
How many employees does ANZ New Zealand have?
ANZ New Zealand employs approximately 7,000+ people.
What is ANZ New Zealand's revenue?
ANZ New Zealand does not publish standalone revenue; income comes from net interest income, fees and commissions, wealth products.
Who are ANZ New Zealand's competitors?
Main competitors in New Zealand include asb.co.nz, westpac.co.nz, bnz.co.nz.
How does ANZ New Zealand make money?
Mainly net interest income, fees and commissions, wealth products.
Is ANZ New Zealand publicly traded?
ANZ New Zealand's ownership: Subsidiary of a public company.
How many visitors does ANZ New Zealand get?
Third-party estimates place ANZ New Zealand at roughly 9 million visits per month, mostly from New Zealand, with 82% mobile traffic.
Is ANZ New Zealand safe?
ANZ New Zealand is an established finance & banking site founded in 1840 and ranked #6 in New Zealand; use the official domain anz.co.nz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsanz.co.nz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNew Zealand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos