realestate.co.nz
Property portal owned by the New Zealand real estate industry.
realestate.co.nz at a glance
realestate.co.nz is a real estate website and one of the most visited sites in New Zealand, currently ranked #8 in the country. It was founded in 1996 and is headquartered in Auckland, New Zealand. Today realestate.co.nz is owned by Property Page (NZ) Ltd. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through agent and agency subscriptions, featured listings, market insight reports. Its closest rivals include trademe.co.nz, oneroof.co.nz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in New Zealand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- New Zealand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- New Zealand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| realestate.co.nz | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the New Zealand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in New Zealand
Company information
- Website
- realestate.co.nz
- Sector
- Real Estate
- Owner
- Property Page (NZ) Ltd
- Owner type
- Industry-owned company
- Founded
- 1996
- Headquarters
- Auckland, New Zealand
- Ownership
- Property Page (NZ) Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Industry-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
realestate.co.nz operates a real estate marketplace focused on New Zealand. Property portal owned by the New Zealand real estate industry. Revenue comes mainly from agent and agency subscriptions, supported by the other lines listed below.
- Agent and agency subscriptions
- Featured listings
- Market insight reports
International presence
- Primary market
- New Zealand
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (New Zealand)
- #8 in this index
- Sector rank
- Leading real estate site in New Zealand
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trademe.co.nz | ≈ 3 million / month | #9 class competitor | — |
| oneroof.co.nz | ≈ 2.3 million / month | #10 class competitor | — |
What is realestate.co.nz?
realestate.co.nz (realestate.co.nz) is a real estate marketplace serving users in New Zealand. Property portal owned by the New Zealand real estate industry. It ranks #8 among the most visited websites in the country in this index, within the real estate category.
Who owns realestate.co.nz?
The site is operated by Property Page (NZ) Ltd. The company was established in 1996 and is headquartered in Auckland, New Zealand.
Traffic and audience
Traffic estimates place realestate.co.nz at roughly 5 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How realestate.co.nz makes money
Revenue comes primarily from agent and agency subscriptions, alongside featured listings, market insight reports.
Competitors in New Zealand
Its closest rivals include trademe.co.nz, oneroof.co.nz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
realestate.co.nz is founded in Auckland, New Zealand.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in New Zealand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns realestate.co.nz?
realestate.co.nz is operated by Property Page (NZ) Ltd. Industry-owned company structure, based on public filings and press reporting.
Where is realestate.co.nz headquartered?
realestate.co.nz is headquartered in Auckland, New Zealand.
When was realestate.co.nz founded?
realestate.co.nz was founded in 1996.
What is realestate.co.nz's revenue?
realestate.co.nz does not publish standalone revenue; income comes from agent and agency subscriptions, featured listings, market insight reports.
Who are realestate.co.nz's competitors?
Main competitors in New Zealand include trademe.co.nz, oneroof.co.nz.
How does realestate.co.nz make money?
Mainly agent and agency subscriptions, featured listings, market insight reports.
Is realestate.co.nz publicly traded?
No — realestate.co.nz is not listed as an independent public company; it is operated by Property Page (NZ) Ltd.
How many visitors does realestate.co.nz get?
Third-party estimates place realestate.co.nz at roughly 5 million visits per month, mostly from New Zealand, with 68% mobile traffic.
Is realestate.co.nz safe?
realestate.co.nz is an established real estate site founded in 1996 and ranked #8 in New Zealand; use the official domain realestate.co.nz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrealestate.co.nz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNew Zealand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos