591 Rental
Taiwan's leading rental and property listings site.
591 Rental at a glance
591 Rental is a real estate website and one of the most visited sites in Taiwan, currently ranked #9 in the country. It was founded in 2005 and is headquartered in Taipei, Taiwan. Today 591 Rental is owned by Addcn Technology (Autohome heritage). Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through landlord and agent listing fees, featured placements, advertising. Its closest rivals include yungching.com.tw, sinyi.com.tw.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Taiwan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Taiwan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Taiwan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 591 rental | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Taiwan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Taiwan
Company information
- Website
- 591.com.tw
- Sector
- Real Estate
- Owner
- Addcn Technology (Autohome heritage)
- Owner type
- Private company
- Founded
- 2005
- Headquarters
- Taipei, Taiwan
- Ownership
- Addcn Technology (Autohome heritage) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese (Traditional)
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
591 Rental operates a real estate marketplace focused on Taiwan. Taiwan's leading rental and property listings site. Revenue comes mainly from landlord and agent listing fees, supported by the other lines listed below.
- Landlord and agent listing fees
- Featured placements
- Advertising
International presence
- Primary market
- Taiwan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Taiwan)
- #9 in this index
- Sector rank
- Leading real estate site in Taiwan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yungching.com.tw | ≈ 7.2 million / month | #10 class competitor | — |
| sinyi.com.tw | ≈ 5.4 million / month | #11 class competitor | — |
What is 591 Rental?
591 Rental (591.com.tw) is a real estate marketplace serving users in Taiwan. Taiwan's leading rental and property listings site. It ranks #9 among the most visited websites in the country in this index, within the real estate category.
Who owns 591 Rental?
The site is operated by Addcn Technology (Autohome heritage). The company was established in 2005 and is headquartered in Taipei, Taiwan.
Traffic and audience
Traffic estimates place 591 Rental at roughly 12 million visits per month, about 0.4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How 591 Rental makes money
Revenue comes primarily from landlord and agent listing fees, alongside featured placements, advertising.
Competitors in Taiwan
Its closest rivals include yungching.com.tw, sinyi.com.tw.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
591 Rental is founded in Taipei, Taiwan.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Taiwan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns 591 Rental?
591 Rental is operated by Addcn Technology (Autohome heritage). Private company structure, based on public filings and press reporting.
Where is 591 Rental headquartered?
591 Rental is headquartered in Taipei, Taiwan.
When was 591 Rental founded?
591 Rental was founded in 2005.
What is 591 Rental's revenue?
591 Rental does not publish standalone revenue; income comes from landlord and agent listing fees, featured placements, advertising.
Who are 591 Rental's competitors?
Main competitors in Taiwan include yungching.com.tw, sinyi.com.tw.
How does 591 Rental make money?
Mainly landlord and agent listing fees, featured placements, advertising.
Is 591 Rental publicly traded?
No — 591 Rental is not listed as an independent public company; it is operated by Addcn Technology (Autohome heritage).
How many visitors does 591 Rental get?
Third-party estimates place 591 Rental at roughly 12 million visits per month, mostly from Taiwan, with 68% mobile traffic.
Is 591 Rental safe?
591 Rental is an established real estate site founded in 2005 and ranked #9 in Taiwan; use the official domain 591.com.tw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements591.com.tw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTaiwan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos