Imot.bg
Widely used Bulgarian property listings site.
Imot.bg at a glance
Imot.bg is a real estate website and one of the most visited sites in Bulgaria, currently ranked #6 in the country. It was founded in 2000 and is headquartered in Sofia, Bulgaria. Today Imot.bg is owned by Imot.bg. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through agency subscriptions, paid listings, advertising. Its closest rivals include imoti.net, olx.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| imot.bg | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Bulgaria
Company information
- Website
- imot.bg
- Sector
- Real Estate
- Owner
- Imot.bg
- Owner type
- Private company
- Founded
- 2000
- Headquarters
- Sofia, Bulgaria
- Ownership
- Imot.bg controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bulgarian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Imot.bg operates a real estate marketplace focused on Bulgaria. Widely used Bulgarian property listings site. Revenue comes mainly from agency subscriptions, supported by the other lines listed below.
- Agency subscriptions
- Paid listings
- Advertising
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #6 in this index
- Sector rank
- Leading real estate site in Bulgaria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| imoti.net | ≈ 4.2 million / month | #7 class competitor | — |
| olx.bg | ≈ 3.1 million / month | #8 class competitor | — |
What is Imot.bg?
Imot.bg (imot.bg) is a real estate marketplace serving users in Bulgaria. Widely used Bulgarian property listings site. It ranks #6 among the most visited websites in the country in this index, within the real estate category.
Who owns Imot.bg?
The site is operated by Imot.bg. The company was established in 2000 and is headquartered in Sofia, Bulgaria.
Traffic and audience
Traffic estimates place Imot.bg at roughly 7 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Imot.bg makes money
Revenue comes primarily from agency subscriptions, alongside paid listings, advertising.
Competitors in Bulgaria
Its closest rivals include imoti.net, olx.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Imot.bg is founded in Sofia, Bulgaria.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Imot.bg?
Imot.bg is operated by Imot.bg. Private company structure, based on public filings and press reporting.
Where is Imot.bg headquartered?
Imot.bg is headquartered in Sofia, Bulgaria.
When was Imot.bg founded?
Imot.bg was founded in 2000.
What is Imot.bg's revenue?
Imot.bg does not publish standalone revenue; income comes from agency subscriptions, paid listings, advertising.
Who are Imot.bg's competitors?
Main competitors in Bulgaria include imoti.net, olx.bg.
How does Imot.bg make money?
Mainly agency subscriptions, paid listings, advertising.
Is Imot.bg publicly traded?
No — Imot.bg is not listed as an independent public company; it is operated by Imot.bg.
How many visitors does Imot.bg get?
Third-party estimates place Imot.bg at roughly 7 million visits per month, mostly from Bulgaria, with 68% mobile traffic.
Is Imot.bg safe?
Imot.bg is an established real estate site founded in 2000 and ranked #6 in Bulgaria; use the official domain imot.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimot.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos