Nova TV
Commercial broadcaster's news and video portal.
Nova TV at a glance
Nova TV is a news & media website and one of the most visited sites in Bulgaria, currently ranked #4 in the country. It was founded in 1994 and is headquartered in Sofia, Bulgaria. Today Nova TV is owned by Nova Broadcasting Group. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through advertising, video advertising, streaming subscriptions. Its closest rivals include btvnovinite.bg, dir.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nova tv | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bulgaria
Company information
- Website
- nova.bg
- Sector
- News & Media
- Owner
- Nova Broadcasting Group
- Owner type
- Private media company
- Founded
- 1994
- Headquarters
- Sofia, Bulgaria
- Ownership
- Nova Broadcasting Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bulgarian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nova TV operates a news and media publisher focused on Bulgaria. Commercial broadcaster's news and video portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Video advertising
- Streaming subscriptions
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #4 in this index
- Sector rank
- Leading news & media site in Bulgaria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| btvnovinite.bg | ≈ 7.2 million / month | #5 class competitor | — |
| dir.bg | ≈ 5.4 million / month | #6 class competitor | — |
What is Nova TV?
Nova TV (nova.bg) is a news and media publisher serving users in Bulgaria. Commercial broadcaster's news and video portal. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns Nova TV?
The site is operated by Nova Broadcasting Group. The company was established in 1994 and is headquartered in Sofia, Bulgaria.
Traffic and audience
Traffic estimates place Nova TV at roughly 12 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Nova TV makes money
Revenue comes primarily from advertising, alongside video advertising, streaming subscriptions.
Competitors in Bulgaria
Its closest rivals include btvnovinite.bg, dir.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
Nova TV is founded in Sofia, Bulgaria.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Nova TV?
Nova TV is operated by Nova Broadcasting Group. Private media company structure, based on public filings and press reporting.
Where is Nova TV headquartered?
Nova TV is headquartered in Sofia, Bulgaria.
When was Nova TV founded?
Nova TV was founded in 1994.
What is Nova TV's revenue?
Nova TV does not publish standalone revenue; income comes from advertising, video advertising, streaming subscriptions.
Who are Nova TV's competitors?
Main competitors in Bulgaria include btvnovinite.bg, dir.bg.
How does Nova TV make money?
Mainly advertising, video advertising, streaming subscriptions.
Is Nova TV publicly traded?
No — Nova TV is not listed as an independent public company; it is operated by Nova Broadcasting Group.
How many visitors does Nova TV get?
Third-party estimates place Nova TV at roughly 12 million visits per month, mostly from Bulgaria, with 79% mobile traffic.
Is Nova TV safe?
Nova TV is an established news & media site founded in 1994 and ranked #4 in Bulgaria; use the official domain nova.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnova.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos