Jutarnji list
Major Croatian daily newspaper online.
Jutarnji list at a glance
Jutarnji list is a news & media website and one of the most visited sites in Croatia, currently ranked #4 in the country. It was founded in 1998 and is headquartered in Zagreb, Croatia. Today Jutarnji list is owned by Hanza Media. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through advertising, digital subscriptions, print sales. Its closest rivals include 24sata.hr, vecernji.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jutarnji list | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Croatia
Company information
- Website
- jutarnji.hr
- Sector
- News & Media
- Owner
- Hanza Media
- Owner type
- Private media company
- Founded
- 1998
- Headquarters
- Zagreb, Croatia
- Ownership
- Hanza Media controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Croatian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jutarnji list operates a news and media publisher focused on Croatia. Major Croatian daily newspaper online. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Print sales
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Croatia)
- #4 in this index
- Sector rank
- Leading news & media site in Croatia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 24sata.hr | ≈ 5.4 million / month | #5 class competitor | — |
| vecernji.hr | ≈ 4 million / month | #6 class competitor | — |
What is Jutarnji list?
Jutarnji list (jutarnji.hr) is a news and media publisher serving users in Croatia. Major Croatian daily newspaper online. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns Jutarnji list?
The site is operated by Hanza Media. The company was established in 1998 and is headquartered in Zagreb, Croatia.
Traffic and audience
Traffic estimates place Jutarnji list at roughly 9 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Jutarnji list makes money
Revenue comes primarily from advertising, alongside digital subscriptions, print sales.
Competitors in Croatia
Its closest rivals include 24sata.hr, vecernji.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Jutarnji list is founded in Zagreb, Croatia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Jutarnji list?
Jutarnji list is operated by Hanza Media. Private media company structure, based on public filings and press reporting.
Where is Jutarnji list headquartered?
Jutarnji list is headquartered in Zagreb, Croatia.
When was Jutarnji list founded?
Jutarnji list was founded in 1998.
What is Jutarnji list's revenue?
Jutarnji list does not publish standalone revenue; income comes from advertising, digital subscriptions, print sales.
Who are Jutarnji list's competitors?
Main competitors in Croatia include 24sata.hr, vecernji.hr.
How does Jutarnji list make money?
Mainly advertising, digital subscriptions, print sales.
Is Jutarnji list publicly traded?
No — Jutarnji list is not listed as an independent public company; it is operated by Hanza Media.
How many visitors does Jutarnji list get?
Third-party estimates place Jutarnji list at roughly 9 million visits per month, mostly from Croatia, with 79% mobile traffic.
Is Jutarnji list safe?
Jutarnji list is an established news & media site founded in 1998 and ranked #4 in Croatia; use the official domain jutarnji.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjutarnji.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos