Večernji list
Long-established Croatian daily with wide digital reach.
Večernji list at a glance
Večernji list is a news & media website and one of the most visited sites in Croatia, currently ranked #5 in the country. It was founded in 1959 and is headquartered in Zagreb, Croatia. Today Večernji list is owned by Styria Media Group. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through advertising, subscriptions, print sales. Its closest rivals include jutarnji.hr, index.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| večernji list | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Croatia
Company information
- Website
- vecernji.hr
- Sector
- News & Media
- Owner
- Styria Media Group
- Owner type
- Subsidiary of a private group
- Founded
- 1959
- Headquarters
- Zagreb, Croatia
- Ownership
- Styria Media Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Croatian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Večernji list operates a news and media publisher focused on Croatia. Long-established Croatian daily with wide digital reach. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
- Print sales
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Croatia)
- #5 in this index
- Sector rank
- Leading news & media site in Croatia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jutarnji.hr | ≈ 4.8 million / month | #6 class competitor | — |
| index.hr | ≈ 3.6 million / month | #7 class competitor | — |
What is Večernji list?
Večernji list (vecernji.hr) is a news and media publisher serving users in Croatia. Long-established Croatian daily with wide digital reach. It ranks #5 among the most visited websites in the country in this index, within the news & media category.
Who owns Večernji list?
The site is operated by Styria Media Group. The company was established in 1959 and is headquartered in Zagreb, Croatia.
Traffic and audience
Traffic estimates place Večernji list at roughly 8 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Večernji list makes money
Revenue comes primarily from advertising, alongside subscriptions, print sales.
Competitors in Croatia
Its closest rivals include jutarnji.hr, index.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1959
Večernji list is founded in Zagreb, Croatia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Večernji list?
Večernji list is operated by Styria Media Group. Subsidiary of a private group structure, based on public filings and press reporting.
Where is Večernji list headquartered?
Večernji list is headquartered in Zagreb, Croatia.
When was Večernji list founded?
Večernji list was founded in 1959.
What is Večernji list's revenue?
Večernji list does not publish standalone revenue; income comes from advertising, subscriptions, print sales.
Who are Večernji list's competitors?
Main competitors in Croatia include jutarnji.hr, index.hr.
How does Večernji list make money?
Mainly advertising, subscriptions, print sales.
Is Večernji list publicly traded?
No — Večernji list is not listed as an independent public company; it is operated by Styria Media Group.
How many visitors does Večernji list get?
Third-party estimates place Večernji list at roughly 8 million visits per month, mostly from Croatia, with 79% mobile traffic.
Is Večernji list safe?
Večernji list is an established news & media site founded in 1959 and ranked #5 in Croatia; use the official domain vecernji.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvecernji.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos