Blic
Serbia's most visited news website.
Blic at a glance
Blic is a news & media website and one of the most visited sites in Serbia, currently ranked #1 in the country. It was founded in 1996 and is headquartered in Belgrade, Serbia. Today Blic is owned by Ringier Serbia. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through advertising, native content, print sales. Its closest rivals include telegraf.rs, kurir.rs, b92.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| blic | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Serbia
Company information
- Website
- blic.rs
- Sector
- News & Media
- Owner
- Ringier Serbia
- Owner type
- Subsidiary of a private group
- Founded
- 1996
- Headquarters
- Belgrade, Serbia
- Ownership
- Ringier Serbia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Serbian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Blic operates a news and media publisher focused on Serbia. Serbia's most visited news website. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Native content
- Print sales
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Serbia)
- #1 in this index
- Sector rank
- Leading news & media site in Serbia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| telegraf.rs | ≈ 12 million / month | #2 class competitor | — |
| kurir.rs | ≈ 9 million / month | #3 class competitor | — |
| b92.net | ≈ 6 million / month | #4 class competitor | — |
What is Blic?
Blic (blic.rs) is a news and media publisher serving users in Serbia. Serbia's most visited news website. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Blic?
The site is operated by Ringier Serbia. The company was established in 1996 and is headquartered in Belgrade, Serbia.
Traffic and audience
Traffic estimates place Blic at roughly 20 million visits per month, about 0.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Blic makes money
Revenue comes primarily from advertising, alongside native content, print sales.
Competitors in Serbia
Its closest rivals include telegraf.rs, kurir.rs, b92.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Blic is founded in Belgrade, Serbia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Blic?
Blic is operated by Ringier Serbia. Subsidiary of a private group structure, based on public filings and press reporting.
Where is Blic headquartered?
Blic is headquartered in Belgrade, Serbia.
When was Blic founded?
Blic was founded in 1996.
What is Blic's revenue?
Blic does not publish standalone revenue; income comes from advertising, native content, print sales.
Who are Blic's competitors?
Main competitors in Serbia include telegraf.rs, kurir.rs, b92.net.
How does Blic make money?
Mainly advertising, native content, print sales.
Is Blic publicly traded?
No — Blic is not listed as an independent public company; it is operated by Ringier Serbia.
How many visitors does Blic get?
Third-party estimates place Blic at roughly 20 million visits per month, mostly from Serbia, with 79% mobile traffic.
Is Blic safe?
Blic is an established news & media site founded in 1996 and ranked #1 in Serbia; use the official domain blic.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsblic.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos