Banca Intesa Serbia
Serbia's largest bank by assets.
Banca Intesa Serbia at a glance
Banca Intesa Serbia is a finance & banking website and one of the most visited sites in Serbia, currently ranked #8 in the country. It was founded in 1991 and is headquartered in Belgrade, Serbia. Today Banca Intesa Serbia is owned by Intesa Sanpaolo. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through net interest income, fees and commissions, digital banking. Its closest rivals include otpsrbija.rs, unicreditbank.rs, raiffeisenbank.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banca intesa serbia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Serbia
Company information
- Website
- bancaintesa.rs
- Sector
- Finance & Banking
- Owner
- Intesa Sanpaolo
- Owner type
- Subsidiary of a public company
- Founded
- 1991
- Headquarters
- Belgrade, Serbia
- Employees
- 3,000+
- Ownership
- Intesa Sanpaolo controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Serbian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banca Intesa Serbia operates a bank and digital financial platform focused on Serbia. Serbia's largest bank by assets. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Digital banking
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Serbia)
- #8 in this index
- Sector rank
- Leading finance & banking site in Serbia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| otpsrbija.rs | ≈ 2.4 million / month | #9 class competitor | — |
| unicreditbank.rs | ≈ 1.8 million / month | #10 class competitor | — |
| raiffeisenbank.rs | ≈ 1.2 million / month | #11 class competitor | — |
What is Banca Intesa Serbia?
Banca Intesa Serbia (bancaintesa.rs) is a bank and digital financial platform serving users in Serbia. Serbia's largest bank by assets. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banca Intesa Serbia?
The site is operated by Intesa Sanpaolo. The company was established in 1991 and is headquartered in Belgrade, Serbia. It employs around 3,000+.
Traffic and audience
Traffic estimates place Banca Intesa Serbia at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banca Intesa Serbia makes money
Revenue comes primarily from net interest income, alongside fees and commissions, digital banking.
Competitors in Serbia
Its closest rivals include otpsrbija.rs, unicreditbank.rs, raiffeisenbank.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
Banca Intesa Serbia is founded in Belgrade, Serbia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banca Intesa Serbia?
Banca Intesa Serbia is operated by Intesa Sanpaolo. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Banca Intesa Serbia headquartered?
Banca Intesa Serbia is headquartered in Belgrade, Serbia.
When was Banca Intesa Serbia founded?
Banca Intesa Serbia was founded in 1991.
How many employees does Banca Intesa Serbia have?
Banca Intesa Serbia employs approximately 3,000+ people.
What is Banca Intesa Serbia's revenue?
Banca Intesa Serbia does not publish standalone revenue; income comes from net interest income, fees and commissions, digital banking.
Who are Banca Intesa Serbia's competitors?
Main competitors in Serbia include otpsrbija.rs, unicreditbank.rs, raiffeisenbank.rs.
How does Banca Intesa Serbia make money?
Mainly net interest income, fees and commissions, digital banking.
Is Banca Intesa Serbia publicly traded?
Banca Intesa Serbia's ownership: Subsidiary of a public company.
How many visitors does Banca Intesa Serbia get?
Third-party estimates place Banca Intesa Serbia at roughly 4 million visits per month, mostly from Serbia, with 82% mobile traffic.
Is Banca Intesa Serbia safe?
Banca Intesa Serbia is an established finance & banking site founded in 1991 and ranked #8 in Serbia; use the official domain bancaintesa.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbancaintesa.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos