eUprava Serbia
Serbian e-government services portal.
eUprava Serbia at a glance
eUprava Serbia is a government website and one of the most visited sites in Serbia, currently ranked #7 in the country. It was founded in 2010 and is headquartered in Belgrade, Serbia. Today eUprava Serbia is owned by Government of Serbia. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include purs.gov.rs, rfzo.rs.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Serbia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Serbia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Serbia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| euprava serbia | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Serbia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Serbia
Company information
- Website
- eusluge.euprava.gov.rs
- Sector
- Government
- Owner
- Government of Serbia
- Owner type
- Government
- Founded
- 2010
- Headquarters
- Belgrade, Serbia
- Ownership
- Government of Serbia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Serbian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eUprava Serbia operates an official government service portal focused on Serbia. Serbian e-government services portal. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Serbia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Serbia)
- #7 in this index
- Sector rank
- Leading government site in Serbia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| purs.gov.rs | ≈ 3 million / month | #8 class competitor | — |
| rfzo.rs | ≈ 2.3 million / month | #9 class competitor | — |
What is eUprava Serbia?
eUprava Serbia (eusluge.euprava.gov.rs) is an official government service portal serving users in Serbia. Serbian e-government services portal. It ranks #7 among the most visited websites in the country in this index, within the government category.
Who owns eUprava Serbia?
The site is operated by Government of Serbia. The company was established in 2010 and is headquartered in Belgrade, Serbia.
Traffic and audience
Traffic estimates place eUprava Serbia at roughly 5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How eUprava Serbia makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Serbia
Its closest rivals include purs.gov.rs, rfzo.rs.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
eUprava Serbia is founded in Belgrade, Serbia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Serbia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns eUprava Serbia?
eUprava Serbia is operated by Government of Serbia. Government structure, based on public filings and press reporting.
Where is eUprava Serbia headquartered?
eUprava Serbia is headquartered in Belgrade, Serbia.
When was eUprava Serbia founded?
eUprava Serbia was founded in 2010.
What is eUprava Serbia's revenue?
eUprava Serbia does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are eUprava Serbia's competitors?
Main competitors in Serbia include purs.gov.rs, rfzo.rs.
How does eUprava Serbia make money?
Mainly not advertising funded — public service portal.
Is eUprava Serbia publicly traded?
eUprava Serbia's ownership: Government.
How many visitors does eUprava Serbia get?
Third-party estimates place eUprava Serbia at roughly 5 million visits per month, mostly from Serbia, with 69% mobile traffic.
Is eUprava Serbia safe?
eUprava Serbia is an established government site founded in 2010 and ranked #7 in Serbia; use the official domain eusluge.euprava.gov.rs and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementseusluge.euprava.gov.rs
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSerbia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos