Government#8 in Bulgaria

National Revenue Agency

Bulgarian tax and social security e-services.

nra.bg ↗Updated September 2026

National Revenue Agency at a glance

National Revenue Agency is a government website and one of the most visited sites in Bulgaria, currently ranked #8 in the country. It was founded in 2005 and is headquartered in Sofia, Bulgaria. Today National Revenue Agency is owned by Government of Bulgaria. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include egov.bg, nssi.bg.

Traffic statistics

≈ 5 million
Monthly visits
≈ 1.2 million
Weekly visits
≈ 0.2 million
Daily visits
≈ 2.1 million / month
Unique visitors
#8 in Bulgaria
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 2
Visits per second
#8
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 4.7 million / month+2%
Q2≈ 4.8 million / month+3%
Q3≈ 5 million / month+3%
Q4≈ 5.3 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Bulgaria94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 1.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Bulgaria

Top organic keywords

KeywordPositionVolumeTraffic share
national revenue agency1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Bulgaria

Company information

Website
nra.bg
Sector
Government
Owner
Government of Bulgaria
Owner type
Government agency
Founded
2005
Headquarters
Sofia, Bulgaria
Ownership
Government of Bulgaria controls the platform. Ownership details are based on public filings and press reporting.
Languages
Bulgarian, English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
Government agency
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

National Revenue Agency operates an official government service portal focused on Bulgaria. Bulgarian tax and social security e-services. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.

  • Not advertising funded — public service portal

International presence

Primary market
Bulgaria
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 2.1 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Bulgaria)
#8 in this index
Sector rank
Leading government site in Bulgaria

Main competitors

egov.bgnssi.bg

Website comparisons

WebsiteMonthly visitsRankNotes
egov.bg≈ 3 million / month#9 class competitor—
nssi.bg≈ 2.3 million / month#10 class competitor—

What is National Revenue Agency?

National Revenue Agency (nra.bg) is an official government service portal serving users in Bulgaria. Bulgarian tax and social security e-services. It ranks #8 among the most visited websites in the country in this index, within the government category.

Who owns National Revenue Agency?

The site is operated by Government of Bulgaria. The company was established in 2005 and is headquartered in Sofia, Bulgaria.

Traffic and audience

Traffic estimates place National Revenue Agency at roughly 5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How National Revenue Agency makes money

Revenue comes primarily from not advertising funded — public service portal, alongside .

Competitors in Bulgaria

Its closest rivals include egov.bg, nssi.bg.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 2005

    National Revenue Agency is founded in Sofia, Bulgaria.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #8 among the most visited websites in Bulgaria.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded2005
HeadquartersSofia, Bulgaria
Monthly visits≈ 5 million
Country rank#8 in Bulgaria
SectorGovernment
Primary marketBulgaria
Founded2005
Monthly visits≈ 5 million

Frequently asked questions

Who owns National Revenue Agency?

National Revenue Agency is operated by Government of Bulgaria. Government agency structure, based on public filings and press reporting.

Where is National Revenue Agency headquartered?

National Revenue Agency is headquartered in Sofia, Bulgaria.

When was National Revenue Agency founded?

National Revenue Agency was founded in 2005.

What is National Revenue Agency's revenue?

National Revenue Agency does not publish standalone revenue; income comes from not advertising funded — public service portal.

Who are National Revenue Agency's competitors?

Main competitors in Bulgaria include egov.bg, nssi.bg.

How does National Revenue Agency make money?

Mainly not advertising funded — public service portal.

Is National Revenue Agency publicly traded?

National Revenue Agency's ownership: Government agency.

How many visitors does National Revenue Agency get?

Third-party estimates place National Revenue Agency at roughly 5 million visits per month, mostly from Bulgaria, with 69% mobile traffic.

Is National Revenue Agency safe?

National Revenue Agency is an established government site founded in 2005 and ranked #8 in Bulgaria; use the official domain nra.bg and HTTPS.

Popular searches

national revenue agencynational revenue agency loginnational revenue agency appwho owns national revenue agencyis national revenue agency safe

Data sources & confidence

  • Company website and public announcements
    nra.bg
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Bulgaria and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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