Sportal.bg
Leading Bulgarian sports website offering live scores, football analysis, video highlights, and interview clips.
Sportal.bg at a glance
Sportal.bg is a sports website and one of the most visited sites in Bulgaria, currently ranked #3 in the country. It was founded in 2006 by Stilian Shishkov and is headquartered in Sofia, Bulgaria. Today Sportal.bg is owned by Sportal Media Group (Ringier). Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through digital display advertising, sponsorships. Its closest rivals include gong.bg, dsport.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sportal.bg | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Bulgaria
Company information
- Website
- sportal.bg
- Sector
- Sports
- Owner
- Sportal Media Group (Ringier)
- Owner type
- Private company
- Founders
- Stilian Shishkov
- Founded
- 2006
- Headquarters
- Sofia, Bulgaria
- Employees
- 120+
- Ownership
- Sportal Media Group (Ringier) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Bulgarian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sportal.bg operates a sports media platform focused on Bulgaria. Leading Bulgarian sports website offering live scores, football analysis, video highlights, and interview clips. Revenue comes mainly from digital display advertising, supported by the other lines listed below.
- Digital Display Advertising
- Sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #3 in this index
- Sector rank
- Leading sports site in Bulgaria
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gong.bg | ≈ 8.4 million / month | #4 class competitor | — |
| dsport.bg | ≈ 6.3 million / month | #5 class competitor | — |
What is Sportal.bg?
Sportal.bg (sportal.bg) is a sports media platform serving users in Bulgaria. Leading Bulgarian sports website offering live scores, football analysis, video highlights, and interview clips. It ranks #3 among the most visited websites in the country in this index, within the sports category.
Who owns Sportal.bg?
The site is operated by Sportal Media Group (Ringier), founded by Stilian Shishkov. The company was established in 2006 and is headquartered in Sofia, Bulgaria. It employs around 120+.
Traffic and audience
Traffic estimates place Sportal.bg at roughly 14 million visits per month, about 0.5 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sportal.bg makes money
Revenue comes primarily from digital display advertising, alongside sponsorships.
Competitors in Bulgaria
Its closest rivals include gong.bg, dsport.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Sportal.bg is founded in Sofia, Bulgaria.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sportal.bg?
Sportal.bg is operated by Sportal Media Group (Ringier). Private company structure, based on public filings and press reporting.
Where is Sportal.bg headquartered?
Sportal.bg is headquartered in Sofia, Bulgaria.
When was Sportal.bg founded?
Sportal.bg was founded in 2006 by Stilian Shishkov.
How many employees does Sportal.bg have?
Sportal.bg employs approximately 120+ people.
What is Sportal.bg's revenue?
Sportal.bg's revenue: ≈ $10 million annual revenue (est.).
Who are Sportal.bg's competitors?
Main competitors in Bulgaria include gong.bg, dsport.bg.
How does Sportal.bg make money?
Mainly digital display advertising, sponsorships.
Is Sportal.bg publicly traded?
No — Sportal.bg is not listed as an independent public company; it is operated by Sportal Media Group (Ringier).
How many visitors does Sportal.bg get?
Third-party estimates place Sportal.bg at roughly 14 million visits per month, mostly from Bulgaria, with 83% mobile traffic.
Is Sportal.bg safe?
Sportal.bg is an established sports site founded in 2006 and ranked #3 in Bulgaria; use the official domain sportal.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssportal.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos