Sporza
Multimedia sports brand of VRT offering live cycling, football, and tennis coverage.
Sporza at a glance
Sporza is a sports website and one of the most visited sites in Belgium, currently ranked #7 in the country. It was founded in 2004 by VRT Network and is headquartered in Brussels, Belgium. Today Sporza is owned by VRT. Our estimates put its audience at ≈ 12.5 million visits per month. The business earns money mainly through public funding. Its closest rivals include hln.be, rtbf.be.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.8 million / month | +2% |
| Q2 | ≈ 12.1 million / month | +3% |
| Q3 | ≈ 12.5 million / month | +3% |
| Q4 | ≈ 13.3 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Belgium, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belgium86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belgium
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sporza | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belgium web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Belgium
Company information
- Website
- sporza.be
- Sector
- Sports
- Owner
- VRT
- Owner type
- Public service broadcaster
- Founders
- VRT Network
- Founded
- 2004
- Headquarters
- Brussels, Belgium
- Employees
- 100+
- Ownership
- VRT controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Public service broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sporza operates a sports media platform focused on Belgium. Multimedia sports brand of VRT offering live cycling, football, and tennis coverage. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public Funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Belgium
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Belgium)
- #7 in this index
- Sector rank
- Leading sports site in Belgium
- Global rank
- 3200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hln.be | ≈ 7.5 million / month | #8 class competitor | — |
| rtbf.be | ≈ 5.6 million / month | #9 class competitor | — |
What is Sporza?
Sporza (sporza.be) is a sports media platform serving users in Belgium. Multimedia sports brand of VRT offering live cycling, football, and tennis coverage. It ranks #7 among the most visited websites in the country in this index, within the sports category.
Who owns Sporza?
The site is operated by VRT, founded by VRT Network. The company was established in 2004 and is headquartered in Brussels, Belgium. It employs around 100+.
Traffic and audience
Traffic estimates place Sporza at roughly 12.5 million visits per month, about 0.4 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sporza makes money
Revenue comes primarily from public funding, alongside .
Competitors in Belgium
Its closest rivals include hln.be, rtbf.be.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Sporza is founded in Brussels, Belgium.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Belgium.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sporza?
Sporza is operated by VRT. Public service broadcaster structure, based on public filings and press reporting.
Where is Sporza headquartered?
Sporza is headquartered in Brussels, Belgium.
When was Sporza founded?
Sporza was founded in 2004 by VRT Network.
How many employees does Sporza have?
Sporza employs approximately 100+ people.
What is Sporza's revenue?
Sporza's revenue: Undisclosed.
Who are Sporza's competitors?
Main competitors in Belgium include hln.be, rtbf.be.
How does Sporza make money?
Mainly public funding.
Is Sporza publicly traded?
Sporza's ownership: Public service broadcaster.
How many visitors does Sporza get?
Third-party estimates place Sporza at roughly 12.5 million visits per month, mostly from Belgium, with 83% mobile traffic.
Is Sporza safe?
Sporza is an established sports site founded in 2004 and ranked #7 in Belgium; use the official domain sporza.be and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssporza.be
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelgium and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos