Kooora (Morocco Portal)
Popular sports portal delivering live football scores, Botola Pro coverage, and transfer updates.
Kooora at a glance
Kooora is a sports website and one of the most visited sites in Morocco, currently ranked #8 in the country. It was founded in 2002 by Khaled Al-Dousari and is headquartered in Dubai, UAE / Regional Ops. Today Kooora is owned by Netizence. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through digital advertising, sponsorships. Its closest rivals include elbotola.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kooora (morocco portal) | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Morocco
Company information
- Website
- koora.com
- Sector
- Sports
- Owner
- Netizence
- Owner type
- Private company
- Founders
- Khaled Al-Dousari
- Founded
- 2002
- Headquarters
- Dubai, UAE / Regional Ops
- Employees
- 100+
- Ownership
- Netizence controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Arabic
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kooora (Morocco Portal) operates a sports media platform focused on Morocco. Popular sports portal delivering live football scores, Botola Pro coverage, and transfer updates. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital Advertising
- Sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Morocco)
- #8 in this index
- Sector rank
- Leading sports site in Morocco
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| elbotola.com | ≈ 13.2 million / month | #9 class competitor | — |
What is Kooora (Morocco Portal)?
Kooora (Morocco Portal) (koora.com) is a sports media platform serving users in Morocco. Popular sports portal delivering live football scores, Botola Pro coverage, and transfer updates. It ranks #8 among the most visited websites in the country in this index, within the sports category.
Who owns Kooora (Morocco Portal)?
The site is operated by Netizence, founded by Khaled Al-Dousari. The company was established in 2002 and is headquartered in Dubai, UAE / Regional Ops. It employs around 100+.
Traffic and audience
Traffic estimates place Kooora (Morocco Portal) at roughly 22 million visits per month, about 0.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Kooora (Morocco Portal) makes money
Revenue comes primarily from digital advertising, alongside sponsorships.
Competitors in Morocco
Its closest rivals include elbotola.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Kooora (Morocco Portal) is founded in Dubai, UAE / Regional Ops.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Kooora (Morocco Portal)?
Kooora (Morocco Portal) is operated by Netizence. Private company structure, based on public filings and press reporting.
Where is Kooora (Morocco Portal) headquartered?
Kooora (Morocco Portal) is headquartered in Dubai, UAE / Regional Ops.
When was Kooora (Morocco Portal) founded?
Kooora (Morocco Portal) was founded in 2002 by Khaled Al-Dousari.
How many employees does Kooora (Morocco Portal) have?
Kooora (Morocco Portal) employs approximately 100+ people.
What is Kooora (Morocco Portal)'s revenue?
Kooora (Morocco Portal)'s revenue: Undisclosed.
Who are Kooora (Morocco Portal)'s competitors?
Main competitors in Morocco include elbotola.com.
How does Kooora (Morocco Portal) make money?
Mainly digital advertising, sponsorships.
Is Kooora (Morocco Portal) publicly traded?
No — Kooora (Morocco Portal) is not listed as an independent public company; it is operated by Netizence.
How many visitors does Kooora (Morocco Portal) get?
Third-party estimates place Kooora (Morocco Portal) at roughly 22 million visits per month, mostly from Morocco, with 83% mobile traffic.
Is Kooora (Morocco Portal) safe?
Kooora (Morocco Portal) is an established sports site founded in 2002 and ranked #8 in Morocco; use the official domain koora.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskoora.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos