Royal Air Maroc (RAM)
National flag carrier airline of Morocco providing international flights across Africa, Europe, and America.
Royal Air Maroc at a glance
Royal Air Maroc is a travel website and one of the most visited sites in Morocco, currently ranked #10 in the country. It was founded in 1957 by Government of Morocco and is headquartered in Casablanca, Morocco. Today Royal Air Maroc is owned by Government of Morocco. Our estimates put its audience at ≈ 6.5 million visits per month. The business earns money mainly through flight ticket sales, cargo operations. Its closest rivals include airarabia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.1 million / month | +2% |
| Q2 | ≈ 6.3 million / month | +3% |
| Q3 | ≈ 6.5 million / month | +3% |
| Q4 | ≈ 6.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| royal air maroc (ram) | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Morocco
Company information
- Website
- royalairmaroc.com
- Sector
- Travel
- Owner
- Government of Morocco
- Owner type
- State-owned enterprise
- Founders
- Government of Morocco
- Founded
- 1957
- Headquarters
- Casablanca, Morocco
- Employees
- 4,000+
- Ownership
- Government of Morocco controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- French, Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Royal Air Maroc (RAM) operates a travel booking platform focused on Morocco. National flag carrier airline of Morocco providing international flights across Africa, Europe, and America. Revenue comes mainly from flight ticket sales, supported by the other lines listed below.
- Flight Ticket Sales
- Cargo Operations
Products & services
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Morocco)
- #10 in this index
- Sector rank
- Leading travel site in Morocco
- Global rank
- 9500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airarabia.com | ≈ 3.9 million / month | #11 class competitor | — |
What is Royal Air Maroc (RAM)?
Royal Air Maroc (RAM) (royalairmaroc.com) is a travel booking platform serving users in Morocco. National flag carrier airline of Morocco providing international flights across Africa, Europe, and America. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns Royal Air Maroc (RAM)?
The site is operated by Government of Morocco, founded by Government of Morocco. The company was established in 1957 and is headquartered in Casablanca, Morocco. It employs around 4,000+.
Traffic and audience
Traffic estimates place Royal Air Maroc (RAM) at roughly 6.5 million visits per month, about 0.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Royal Air Maroc (RAM) makes money
Revenue comes primarily from flight ticket sales, alongside cargo operations.
Competitors in Morocco
Its closest rivals include airarabia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1957
Royal Air Maroc (RAM) is founded in Casablanca, Morocco.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Royal Air Maroc (RAM)?
Royal Air Maroc (RAM) is operated by Government of Morocco. State-owned enterprise structure, based on public filings and press reporting.
Where is Royal Air Maroc (RAM) headquartered?
Royal Air Maroc (RAM) is headquartered in Casablanca, Morocco.
When was Royal Air Maroc (RAM) founded?
Royal Air Maroc (RAM) was founded in 1957 by Government of Morocco.
How many employees does Royal Air Maroc (RAM) have?
Royal Air Maroc (RAM) employs approximately 4,000+ people.
What is Royal Air Maroc (RAM)'s revenue?
Royal Air Maroc (RAM)'s revenue: ≈ $1.5 billion annual revenue (est.).
Who are Royal Air Maroc (RAM)'s competitors?
Main competitors in Morocco include airarabia.com.
How does Royal Air Maroc (RAM) make money?
Mainly flight ticket sales, cargo operations.
Is Royal Air Maroc (RAM) publicly traded?
Royal Air Maroc (RAM)'s ownership: State-owned enterprise.
How many visitors does Royal Air Maroc (RAM) get?
Third-party estimates place Royal Air Maroc (RAM) at roughly 6.5 million visits per month, mostly from Morocco, with 71% mobile traffic.
Is Royal Air Maroc (RAM) safe?
Royal Air Maroc (RAM) is an established travel site founded in 1957 and ranked #10 in Morocco; use the official domain royalairmaroc.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroyalairmaroc.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos