Le360
Bilingual Moroccan news site with strong video output.
Le360 at a glance
Le360 is a news & media website and one of the most visited sites in Morocco, currently ranked #3 in the country. It was founded in 2013 and is headquartered in Casablanca, Morocco. Today Le360 is owned by Le360 Media. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through advertising, video advertising, branded content. Its closest rivals include hespress.com, 2m.ma.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| le360 | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Morocco
Company information
- Website
- le360.ma
- Sector
- News & Media
- Owner
- Le360 Media
- Owner type
- Private media company
- Founded
- 2013
- Headquarters
- Casablanca, Morocco
- Ownership
- Le360 Media controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French, Arabic
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Le360 operates a news and media publisher focused on Morocco. Bilingual Moroccan news site with strong video output. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Video advertising
- Branded content
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Morocco)
- #3 in this index
- Sector rank
- Leading news & media site in Morocco
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hespress.com | ≈ 7.2 million / month | #4 class competitor | — |
| 2m.ma | ≈ 5.4 million / month | #5 class competitor | — |
What is Le360?
Le360 (le360.ma) is a news and media publisher serving users in Morocco. Bilingual Moroccan news site with strong video output. It ranks #3 among the most visited websites in the country in this index, within the news & media category.
Who owns Le360?
The site is operated by Le360 Media. The company was established in 2013 and is headquartered in Casablanca, Morocco.
Traffic and audience
Traffic estimates place Le360 at roughly 12 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Le360 makes money
Revenue comes primarily from advertising, alongside video advertising, branded content.
Competitors in Morocco
Its closest rivals include hespress.com, 2m.ma.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Le360 is founded in Casablanca, Morocco.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Le360?
Le360 is operated by Le360 Media. Private media company structure, based on public filings and press reporting.
Where is Le360 headquartered?
Le360 is headquartered in Casablanca, Morocco.
When was Le360 founded?
Le360 was founded in 2013.
What is Le360's revenue?
Le360 does not publish standalone revenue; income comes from advertising, video advertising, branded content.
Who are Le360's competitors?
Main competitors in Morocco include hespress.com, 2m.ma.
How does Le360 make money?
Mainly advertising, video advertising, branded content.
Is Le360 publicly traded?
No — Le360 is not listed as an independent public company; it is operated by Le360 Media.
How many visitors does Le360 get?
Third-party estimates place Le360 at roughly 12 million visits per month, mostly from Morocco, with 79% mobile traffic.
Is Le360 safe?
Le360 is an established news & media site founded in 2013 and ranked #3 in Morocco; use the official domain le360.ma and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsle360.ma
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos