Luxair
National flag carrier airline of Luxembourg flying to major European destinations.
Luxair at a glance
Luxair is a travel website and one of the most visited sites in Luxembourg, currently ranked #10 in the country. It was founded in 1961 by Government of Luxembourg and is headquartered in Luxembourg City, Luxembourg. Today Luxair is owned by State of Luxembourg & Private Shareholders. Our estimates put its audience at ≈ 2.2 million visits per month. The business earns money mainly through flight passenger tickets, luxairtours packages. Its closest rivals include cfl.lu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.1 million / month | +2% |
| Q2 | ≈ 2.1 million / month | +3% |
| Q3 | ≈ 2.2 million / month | +3% |
| Q4 | ≈ 2.3 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Luxembourg, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Luxembourg86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Luxembourg
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| luxair | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Luxembourg web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Luxembourg
Company information
- Website
- luxair.lu
- Sector
- Travel
- Owner
- State of Luxembourg & Private Shareholders
- Owner type
- State-controlled enterprise
- Founders
- Government of Luxembourg
- Founded
- 1961
- Headquarters
- Luxembourg City, Luxembourg
- Employees
- 3,000+
- Ownership
- State of Luxembourg & Private Shareholders controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $650 million annual revenue (est.)
- Languages
- French, German, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $650 million annual revenue (est.)
- Ownership
- State-controlled enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Luxair operates a travel booking platform focused on Luxembourg. National flag carrier airline of Luxembourg flying to major European destinations. Revenue comes mainly from flight passenger tickets, supported by the other lines listed below.
- Flight Passenger Tickets
- LuxairTours Packages
Products & services
International presence
- Primary market
- Luxembourg
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Luxembourg)
- #10 in this index
- Sector rank
- Leading travel site in Luxembourg
- Global rank
- 34000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cfl.lu | ≈ 1.3 million / month | #11 class competitor | — |
What is Luxair?
Luxair (luxair.lu) is a travel booking platform serving users in Luxembourg. National flag carrier airline of Luxembourg flying to major European destinations. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns Luxair?
The site is operated by State of Luxembourg & Private Shareholders, founded by Government of Luxembourg. The company was established in 1961 and is headquartered in Luxembourg City, Luxembourg. It employs around 3,000+.
Traffic and audience
Traffic estimates place Luxair at roughly 2.2 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Luxair makes money
Revenue comes primarily from flight passenger tickets, alongside luxairtours packages.
Competitors in Luxembourg
Its closest rivals include cfl.lu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1961
Luxair is founded in Luxembourg City, Luxembourg.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Luxembourg.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Luxair?
Luxair is operated by State of Luxembourg & Private Shareholders. State-controlled enterprise structure, based on public filings and press reporting.
Where is Luxair headquartered?
Luxair is headquartered in Luxembourg City, Luxembourg.
When was Luxair founded?
Luxair was founded in 1961 by Government of Luxembourg.
How many employees does Luxair have?
Luxair employs approximately 3,000+ people.
What is Luxair's revenue?
Luxair's revenue: ≈ $650 million annual revenue (est.).
Who are Luxair's competitors?
Main competitors in Luxembourg include cfl.lu.
How does Luxair make money?
Mainly flight passenger tickets, luxairtours packages.
Is Luxair publicly traded?
Luxair's ownership: State-controlled enterprise.
How many visitors does Luxair get?
Third-party estimates place Luxair at roughly 2.2 million visits per month, mostly from Luxembourg, with 71% mobile traffic.
Is Luxair safe?
Luxair is an established travel site founded in 1961 and ranked #10 in Luxembourg; use the official domain luxair.lu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsluxair.lu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLuxembourg and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos