atHome.lu
Luxembourg's biggest property portal for sales and rentals.
atHome.lu at a glance
atHome.lu is a real estate website and one of the most visited sites in Luxembourg, currently ranked #5 in the country. It was founded in 2001 and is headquartered in Luxembourg City, Luxembourg. Today atHome.lu is owned by Aviv Group (Axel Springer). Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through agency subscriptions, featured listings, developer advertising. Its closest rivals include immotop.lu, editus.lu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Luxembourg, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Luxembourg86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Luxembourg
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| athome.lu | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Luxembourg web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Luxembourg
Company information
- Website
- athome.lu
- Sector
- Real Estate
- Owner
- Aviv Group (Axel Springer)
- Owner type
- Subsidiary of a public company
- Founded
- 2001
- Headquarters
- Luxembourg City, Luxembourg
- Ownership
- Aviv Group (Axel Springer) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French, English, German
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
atHome.lu operates a real estate marketplace focused on Luxembourg. Luxembourg's biggest property portal for sales and rentals. Revenue comes mainly from agency subscriptions, supported by the other lines listed below.
- Agency subscriptions
- Featured listings
- Developer advertising
International presence
- Primary market
- Luxembourg
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Luxembourg)
- #5 in this index
- Sector rank
- Leading real estate site in Luxembourg
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| immotop.lu | ≈ 2.4 million / month | #6 class competitor | — |
| editus.lu | ≈ 1.8 million / month | #7 class competitor | — |
What is atHome.lu?
atHome.lu (athome.lu) is a real estate marketplace serving users in Luxembourg. Luxembourg's biggest property portal for sales and rentals. It ranks #5 among the most visited websites in the country in this index, within the real estate category.
Who owns atHome.lu?
The site is operated by Aviv Group (Axel Springer). The company was established in 2001 and is headquartered in Luxembourg City, Luxembourg.
Traffic and audience
Traffic estimates place atHome.lu at roughly 4 million visits per month, about 0.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How atHome.lu makes money
Revenue comes primarily from agency subscriptions, alongside featured listings, developer advertising.
Competitors in Luxembourg
Its closest rivals include immotop.lu, editus.lu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
atHome.lu is founded in Luxembourg City, Luxembourg.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Luxembourg.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns atHome.lu?
atHome.lu is operated by Aviv Group (Axel Springer). Subsidiary of a public company structure, based on public filings and press reporting.
Where is atHome.lu headquartered?
atHome.lu is headquartered in Luxembourg City, Luxembourg.
When was atHome.lu founded?
atHome.lu was founded in 2001.
What is atHome.lu's revenue?
atHome.lu does not publish standalone revenue; income comes from agency subscriptions, featured listings, developer advertising.
Who are atHome.lu's competitors?
Main competitors in Luxembourg include immotop.lu, editus.lu.
How does atHome.lu make money?
Mainly agency subscriptions, featured listings, developer advertising.
Is atHome.lu publicly traded?
atHome.lu's ownership: Subsidiary of a public company.
How many visitors does atHome.lu get?
Third-party estimates place atHome.lu at roughly 4 million visits per month, mostly from Luxembourg, with 68% mobile traffic.
Is atHome.lu safe?
atHome.lu is an established real estate site founded in 2001 and ranked #5 in Luxembourg; use the official domain athome.lu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsathome.lu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLuxembourg and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos