House.kg
Kyrgyz property portal for rentals and sales.
House.kg at a glance
House.kg is a real estate website and one of the most visited sites in Kyrgyzstan, currently ranked #7 in the country. It was founded in 2013 and is headquartered in Bishkek, Kyrgyzstan. Today House.kg is owned by House.kg. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through agency subscriptions, featured listings, advertising. Its closest rivals include lalafo.kg, stroka.kg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Kyrgyzstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kyrgyzstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kyrgyzstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| house.kg | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kyrgyzstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Kyrgyzstan
Company information
- Website
- house.kg
- Sector
- Real Estate
- Owner
- House.kg
- Owner type
- Private company
- Founded
- 2013
- Headquarters
- Bishkek, Kyrgyzstan
- Ownership
- House.kg controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kyrgyz, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
House.kg operates a real estate marketplace focused on Kyrgyzstan. Kyrgyz property portal for rentals and sales. Revenue comes mainly from agency subscriptions, supported by the other lines listed below.
- Agency subscriptions
- Featured listings
- Advertising
International presence
- Primary market
- Kyrgyzstan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Kyrgyzstan)
- #7 in this index
- Sector rank
- Leading real estate site in Kyrgyzstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lalafo.kg | ≈ 2.4 million / month | #8 class competitor | — |
| stroka.kg | ≈ 1.8 million / month | #9 class competitor | — |
What is House.kg?
House.kg (house.kg) is a real estate marketplace serving users in Kyrgyzstan. Kyrgyz property portal for rentals and sales. It ranks #7 among the most visited websites in the country in this index, within the real estate category.
Who owns House.kg?
The site is operated by House.kg. The company was established in 2013 and is headquartered in Bishkek, Kyrgyzstan.
Traffic and audience
Traffic estimates place House.kg at roughly 4 million visits per month, about 0.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How House.kg makes money
Revenue comes primarily from agency subscriptions, alongside featured listings, advertising.
Competitors in Kyrgyzstan
Its closest rivals include lalafo.kg, stroka.kg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
House.kg is founded in Bishkek, Kyrgyzstan.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Kyrgyzstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns House.kg?
House.kg is operated by House.kg. Private company structure, based on public filings and press reporting.
Where is House.kg headquartered?
House.kg is headquartered in Bishkek, Kyrgyzstan.
When was House.kg founded?
House.kg was founded in 2013.
What is House.kg's revenue?
House.kg does not publish standalone revenue; income comes from agency subscriptions, featured listings, advertising.
Who are House.kg's competitors?
Main competitors in Kyrgyzstan include lalafo.kg, stroka.kg.
How does House.kg make money?
Mainly agency subscriptions, featured listings, advertising.
Is House.kg publicly traded?
No — House.kg is not listed as an independent public company; it is operated by House.kg.
How many visitors does House.kg get?
Third-party estimates place House.kg at roughly 4 million visits per month, mostly from Kyrgyzstan, with 68% mobile traffic.
Is House.kg safe?
House.kg is an established real estate site founded in 2013 and ranked #7 in Kyrgyzstan; use the official domain house.kg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshouse.kg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKyrgyzstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos