Bina.az
Azerbaijan's main property listings marketplace.
Bina.az at a glance
Bina.az is a real estate website and one of the most visited sites in Azerbaijan, currently ranked #5 in the country. It was founded in 2010 and is headquartered in Baku, Azerbaijan. Today Bina.az is owned by Prosus / OLX Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through agency subscriptions, featured listings, developer advertising. Its closest rivals include tap.az, emlak.az.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Azerbaijan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Azerbaijan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Azerbaijan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bina.az | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Azerbaijan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Azerbaijan
Company information
- Website
- bina.az
- Sector
- Real Estate
- Owner
- Prosus / OLX Group
- Owner type
- Subsidiary of a public company
- Founded
- 2010
- Headquarters
- Baku, Azerbaijan
- Ownership
- Prosus / OLX Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Azerbaijani, Russian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bina.az operates a real estate marketplace focused on Azerbaijan. Azerbaijan's main property listings marketplace. Revenue comes mainly from agency subscriptions, supported by the other lines listed below.
- Agency subscriptions
- Featured listings
- Developer advertising
International presence
- Primary market
- Azerbaijan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Azerbaijan)
- #5 in this index
- Sector rank
- Leading real estate site in Azerbaijan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tap.az | ≈ 6 million / month | #6 class competitor | — |
| emlak.az | ≈ 4.5 million / month | #7 class competitor | — |
What is Bina.az?
Bina.az (bina.az) is a real estate marketplace serving users in Azerbaijan. Azerbaijan's main property listings marketplace. It ranks #5 among the most visited websites in the country in this index, within the real estate category.
Who owns Bina.az?
The site is operated by Prosus / OLX Group. The company was established in 2010 and is headquartered in Baku, Azerbaijan.
Traffic and audience
Traffic estimates place Bina.az at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Bina.az makes money
Revenue comes primarily from agency subscriptions, alongside featured listings, developer advertising.
Competitors in Azerbaijan
Its closest rivals include tap.az, emlak.az.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Bina.az is founded in Baku, Azerbaijan.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Azerbaijan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Bina.az?
Bina.az is operated by Prosus / OLX Group. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Bina.az headquartered?
Bina.az is headquartered in Baku, Azerbaijan.
When was Bina.az founded?
Bina.az was founded in 2010.
What is Bina.az's revenue?
Bina.az does not publish standalone revenue; income comes from agency subscriptions, featured listings, developer advertising.
Who are Bina.az's competitors?
Main competitors in Azerbaijan include tap.az, emlak.az.
How does Bina.az make money?
Mainly agency subscriptions, featured listings, developer advertising.
Is Bina.az publicly traded?
Bina.az's ownership: Subsidiary of a public company.
How many visitors does Bina.az get?
Third-party estimates place Bina.az at roughly 10 million visits per month, mostly from Azerbaijan, with 68% mobile traffic.
Is Bina.az safe?
Bina.az is an established real estate site founded in 2010 and ranked #5 in Azerbaijan; use the official domain bina.az and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbina.az
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAzerbaijan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos