APA
Long-running Azerbaijani news agency and portal.
APA at a glance
APA is a news & media website and one of the most visited sites in Azerbaijan, currently ranked #6 in the country. It was founded in 2005 and is headquartered in Baku, Azerbaijan. Today APA is owned by APA Holding. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through advertising, subscription news feeds. Its closest rivals include report.az, trend.az.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Azerbaijan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Azerbaijan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Azerbaijan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| apa | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Azerbaijan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Azerbaijan
Company information
- Website
- apa.az
- Sector
- News & Media
- Owner
- APA Holding
- Owner type
- Private media company
- Founded
- 2005
- Headquarters
- Baku, Azerbaijan
- Ownership
- APA Holding controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Azerbaijani, Russian, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
APA operates a news and media publisher focused on Azerbaijan. Long-running Azerbaijani news agency and portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscription news feeds
International presence
- Primary market
- Azerbaijan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Azerbaijan)
- #6 in this index
- Sector rank
- Leading news & media site in Azerbaijan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| report.az | ≈ 5.4 million / month | #7 class competitor | — |
| trend.az | ≈ 4 million / month | #8 class competitor | — |
What is APA?
APA (apa.az) is a news and media publisher serving users in Azerbaijan. Long-running Azerbaijani news agency and portal. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns APA?
The site is operated by APA Holding. The company was established in 2005 and is headquartered in Baku, Azerbaijan.
Traffic and audience
Traffic estimates place APA at roughly 9 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How APA makes money
Revenue comes primarily from advertising, alongside subscription news feeds.
Competitors in Azerbaijan
Its closest rivals include report.az, trend.az.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
APA is founded in Baku, Azerbaijan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Azerbaijan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns APA?
APA is operated by APA Holding. Private media company structure, based on public filings and press reporting.
Where is APA headquartered?
APA is headquartered in Baku, Azerbaijan.
When was APA founded?
APA was founded in 2005.
What is APA's revenue?
APA does not publish standalone revenue; income comes from advertising, subscription news feeds.
Who are APA's competitors?
Main competitors in Azerbaijan include report.az, trend.az.
How does APA make money?
Mainly advertising, subscription news feeds.
Is APA publicly traded?
No — APA is not listed as an independent public company; it is operated by APA Holding.
How many visitors does APA get?
Third-party estimates place APA at roughly 9 million visits per month, mostly from Azerbaijan, with 79% mobile traffic.
Is APA safe?
APA is an established news & media site founded in 2005 and ranked #6 in Azerbaijan; use the official domain apa.az and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsapa.az
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAzerbaijan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos