Mashina.kg
Kyrgyzstan's leading marketplace for used cars.
Mashina.kg at a glance
Mashina.kg is an automotive website and one of the most visited sites in Kyrgyzstan, currently ranked #5 in the country. It was founded in 2010 and is headquartered in Bishkek, Kyrgyzstan. Today Mashina.kg is owned by Mashina.kg. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through paid listings, dealer subscriptions, advertising. Its closest rivals include lalafo.kg, auto.kg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Kyrgyzstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kyrgyzstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kyrgyzstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mashina.kg | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kyrgyzstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Kyrgyzstan
Company information
- Website
- mashina.kg
- Sector
- Automotive
- Owner
- Mashina.kg
- Owner type
- Private company
- Founded
- 2010
- Headquarters
- Bishkek, Kyrgyzstan
- Ownership
- Mashina.kg controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kyrgyz
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mashina.kg operates an automotive marketplace focused on Kyrgyzstan. Kyrgyzstan's leading marketplace for used cars. Revenue comes mainly from paid listings, supported by the other lines listed below.
- Paid listings
- Dealer subscriptions
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Kyrgyzstan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Kyrgyzstan)
- #5 in this index
- Sector rank
- Leading automotive site in Kyrgyzstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lalafo.kg | ≈ 3 million / month | #6 class competitor | — |
| auto.kg | ≈ 2.3 million / month | #7 class competitor | — |
What is Mashina.kg?
Mashina.kg (mashina.kg) is an automotive marketplace serving users in Kyrgyzstan. Kyrgyzstan's leading marketplace for used cars. It ranks #5 among the most visited websites in the country in this index, within the automotive category.
Who owns Mashina.kg?
The site is operated by Mashina.kg. The company was established in 2010 and is headquartered in Bishkek, Kyrgyzstan.
Traffic and audience
Traffic estimates place Mashina.kg at roughly 5 million visits per month, about 0.2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Mashina.kg makes money
Revenue comes primarily from paid listings, alongside dealer subscriptions, advertising.
Competitors in Kyrgyzstan
Its closest rivals include lalafo.kg, auto.kg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Mashina.kg is founded in Bishkek, Kyrgyzstan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Kyrgyzstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Mashina.kg?
Mashina.kg is operated by Mashina.kg. Private company structure, based on public filings and press reporting.
Where is Mashina.kg headquartered?
Mashina.kg is headquartered in Bishkek, Kyrgyzstan.
When was Mashina.kg founded?
Mashina.kg was founded in 2010.
What is Mashina.kg's revenue?
Mashina.kg does not publish standalone revenue; income comes from paid listings, dealer subscriptions, advertising.
Who are Mashina.kg's competitors?
Main competitors in Kyrgyzstan include lalafo.kg, auto.kg.
How does Mashina.kg make money?
Mainly paid listings, dealer subscriptions, advertising.
Is Mashina.kg publicly traded?
No — Mashina.kg is not listed as an independent public company; it is operated by Mashina.kg.
How many visitors does Mashina.kg get?
Third-party estimates place Mashina.kg at roughly 5 million visits per month, mostly from Kyrgyzstan, with 70% mobile traffic.
Is Mashina.kg safe?
Mashina.kg is an established automotive site founded in 2010 and ranked #5 in Kyrgyzstan; use the official domain mashina.kg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmashina.kg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKyrgyzstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos