Otomoto
Poland's leading car marketplace for dealers and private sellers.
Otomoto at a glance
Otomoto is an automotive website and one of the most visited sites in Poland, currently ranked #5 in the country. It was founded in 2006 and is headquartered in Poznań, Poland. Today Otomoto is owned by OLX Group (Prosus). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through dealer listing subscriptions, private listing fees, advertising from manufacturers. Its closest rivals include olx.pl, autotrader.pl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Poland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Poland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Poland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| otomoto | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Poland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Poland
Company information
- Website
- otomoto.pl
- Sector
- Automotive
- Owner
- OLX Group (Prosus)
- Owner type
- Subsidiary of a public company
- Founded
- 2006
- Headquarters
- Poznań, Poland
- Ownership
- OLX Group (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Polish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Otomoto operates an automotive marketplace focused on Poland. Poland's leading car marketplace for dealers and private sellers. Revenue comes mainly from dealer listing subscriptions, supported by the other lines listed below.
- Dealer listing subscriptions
- Private listing fees
- Advertising from manufacturers
- Finance and insurance lead fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Poland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Poland)
- #5 in this index
- Sector rank
- Leading automotive site in Poland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.pl | ≈ 36 million / month | #6 class competitor | — |
| autotrader.pl | ≈ 27 million / month | #7 class competitor | — |
What is Otomoto?
Otomoto (otomoto.pl) is an automotive marketplace serving users in Poland. Poland's leading car marketplace for dealers and private sellers. It ranks #5 among the most visited websites in the country in this index, within the automotive category.
Who owns Otomoto?
The site is operated by OLX Group (Prosus). The company was established in 2006 and is headquartered in Poznań, Poland.
Traffic and audience
Traffic estimates place Otomoto at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Otomoto makes money
Revenue comes primarily from dealer listing subscriptions, alongside private listing fees, advertising from manufacturers, finance and insurance lead fees.
Competitors in Poland
Its closest rivals include olx.pl, autotrader.pl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Otomoto is founded in Poznań, Poland.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Poland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Otomoto?
Otomoto is operated by OLX Group (Prosus). Subsidiary of a public company structure, based on public filings and press reporting.
Where is Otomoto headquartered?
Otomoto is headquartered in Poznań, Poland.
When was Otomoto founded?
Otomoto was founded in 2006.
What is Otomoto's revenue?
Otomoto does not publish standalone revenue; income comes from dealer listing subscriptions, private listing fees, advertising from manufacturers, finance and insurance lead fees.
Who are Otomoto's competitors?
Main competitors in Poland include olx.pl, autotrader.pl.
How does Otomoto make money?
Mainly dealer listing subscriptions, private listing fees, advertising from manufacturers, finance and insurance lead fees.
Is Otomoto publicly traded?
Otomoto's ownership: Subsidiary of a public company.
How many visitors does Otomoto get?
Third-party estimates place Otomoto at roughly 60 million visits per month, mostly from Poland, with 70% mobile traffic.
Is Otomoto safe?
Otomoto is an established automotive site founded in 2006 and ranked #5 in Poland; use the official domain otomoto.pl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsotomoto.pl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePoland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos