Coches.net (coches.net)
Spain's leading online marketplace for buying and selling new and used cars.
Coches.net at a glance
Coches.net is an automotive website and one of the most visited sites in Spain, currently ranked #10 in the country. It was founded in 2001 by Founded as part of the Anuntis/Schibsted classifieds group and is headquartered in Barcelona, Spain. Today Coches.net is owned by Adevinta Spain (part of Adevinta ASA). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through dealer subscription and listing fees, featured and promoted vehicle listings, lead generation for car dealerships. Its closest rivals include Autoscout24, Milanuncios (vehicles category), Wallapop Coches, flexicar.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28 million / month | +1% |
| Q2 | ≈ 30 million / month | +7% |
| Q3 | ≈ 29 million / month | -3% |
| Q4 | ≈ 33 million / month | +14% |
Traffic sources
- Direct36%
- Organic search38%
- Referral12%
- Paid search9%
- Social & other5%
Audience & demographics
- Men68%
- Women32%
- Age 18-2410%
- Age 25-3424%
- Age 35-5442%
- Age 55+24%
Coches.net's audience skews heavily male, with the strongest engagement among buyers aged 35 to 54 researching and comparing vehicle purchases.
Geographic reach
- Spain94%
- Andorra1%
- Other5%
SEO profile
- Organic keywords
- ≈ 700,000
- Estimated organic traffic
- ≈ 14 million visits / month
- Strongest clusters
- Make, model and city-specific used car queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| coches.net | 1 | Very high | — |
| coches de segunda mano | 1 | High | — |
| coches ocasion | 2 | High | — |
| comprar coche | 3 | Medium | — |
Backlink profile
- Referring domains
- ≈ 100,000
- Link profile
- Linked from car dealership sites, automotive blogs and price-comparison portals
Top referral sources
- Google Search38%
- Direct36%
- Dealer network sites10%
- Other16%
Technology stack
Website technologies
Advertising & analytics technologies
Coches.net is built on Adevinta's shared classifieds technology platform, hosted on AWS with a React-based front end and Java backend services.
Mobile app statistics
- App downloads (cumulative)
- ≈ 8 million
Company information
- Website
- coches.net
- Sector
- Automotive
- Owner
- Adevinta Spain (part of Adevinta ASA)
- Owner type
- Public company subsidiary
- Founders
- Founded as part of the Anuntis/Schibsted classifieds group
- Founded
- 2001
- Headquarters
- Barcelona, Spain
- Employees
- ≈ 250 (estimated, shared with Adevinta Spain classifieds portfolio)
- Ownership
- Subsidiary of Adevinta Spain, itself part of Adevinta ASA (Oslo Stock Exchange: ADE)
- Valuation
- Adevinta ASA market cap approximately EUR 10 billion
- Revenue
- ≈ EUR 100 million annually (estimate, Coches.net segment)
- Languages
- Spanish, Catalan
- Top traffic sources
- Direct navigation, organic search, referral from dealership sites
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2001 | Founded | N/A | Anuntis/Schibsted classifieds group |
| 2019 | Adevinta spin-off | N/A | Schibsted |
| 2021 | Adevinta merges with eBay Classifieds Group | N/A | — |
Financials
- Estimated annual revenue
- ≈ EUR 100 million
- Parent company revenue
- Adevinta ASA group revenue exceeds EUR 1 billion
Business model & revenue
Coches.net operates a classifieds marketplace connecting private sellers and professional dealerships with car buyers, monetising primarily through dealer subscriptions and promoted listings rather than transaction fees.
- Dealer subscription and listing fees
- Featured and promoted vehicle listings
- Lead generation for car dealerships
- Display advertising
Products & services
Core new and used vehicle classifieds listings.
Free vehicle valuation and appraisal tool.
Car financing and loan comparison service.
Subscription and lead-generation tools for professional dealerships.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Registered professional dealers
- ≈ 8,000
International presence
- Related Adevinta brands
- Similar automotive marketplaces operated across other Adevinta markets
Employee statistics
Customer statistics
API & developer information
- Dealer integration API
- Available for registered professional dealers and listing management partners
Website rankings
- Spain automotive classifieds
- #1
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Autoscout24 | Smaller in Spain, larger pan-European reach | — | Coches.net leads in domestic Spanish market share |
Overview
Coches.net is Spain's leading online marketplace for buying and selling new and used cars, connecting private sellers and professional dealerships with buyers nationwide.
Traffic Statistics
Coches.net attracts an estimated 30 million monthly visits, with demand peaking in Q4 as buyers search for year-end vehicle deals.
Traffic Sources
Organic search and direct navigation account for the largest share of traffic, with meaningful referrals from dealership websites.
Audience & Demographics
The audience skews strongly male, with the heaviest usage among buyers aged 35 to 54 researching and comparing vehicles before purchase.
Geographic Reach
The vast majority of traffic comes from within Spain, reflecting the platform's focus on the domestic used and new car market.
SEO Profile
Coches.net ranks highly for make, model and city-specific used car search terms, reflecting its long-established content and listing depth.
Technology Stack
The platform runs on Adevinta's shared classifieds technology stack, using a Java backend, React front end and AWS cloud hosting.
Social Media Statistics
Coches.net maintains a modest but engaged social presence, particularly on YouTube with car review and buying-guide content.
Mobile App Statistics
The Coches.net app has surpassed 8 million cumulative downloads, offering search alerts, valuation tools and dealer messaging.
Company Information
Founded in 2001 as part of the Anuntis classifieds network, Coches.net now operates under Adevinta Spain with an estimated 250 employees.
Ownership & Investors
Coches.net is owned by Adevinta Spain, a subsidiary of Adevinta ASA, a publicly listed classifieds group formed from Schibsted's merger with eBay Classifieds Group.
Financials
Coches.net generates an estimated EUR 100 million in annual revenue, primarily from dealer subscriptions and promoted listings.
Business Model
The platform monetises through dealer subscription plans, featured listing fees and lead generation, rather than charging transaction commissions.
Products & Services
Key offerings include the core vehicle marketplace, a free valuation tool, a financing comparison service, and dedicated dealer management solutions.
Competitors
Main competitors include Autoscout24, Milanuncios' vehicles category, Wallapop Coches and flexicar.
Company History & Milestones
Since its 2001 launch, Coches.net has grown through Schibsted's acquisition of the Anuntis group, the 2019 spin-off of Adevinta, and the 2021 merger with eBay Classifieds Group.
Latest News
Coches.net continues expanding vehicle financing partnerships as Adevinta reports steady growth across its Spanish classifieds brands.
User Reviews & Ratings
Coches.net is well regarded for its extensive inventory and dealer network, with occasional criticism over listing quality and response times from private sellers.
Pros & Cons
Pros: large vehicle inventory, strong dealer network, useful valuation tools. Cons: some outdated listings, slower private-seller responses, dealer-favoured placement.
Key Statistics
≈30 million monthly visits, ≈500,000 active listings, and around 8,000 registered dealers.
Frequently Asked Questions
Who owns Coches.net? Adevinta Spain, part of Adevinta ASA. Is listing free? Free for private sellers with paid promotion options; dealers use subscriptions. Does it offer financing? Yes, via Coches.net Financiación.
Data Sources
Adevinta ASA annual reports, ANFAC market data and Similarweb estimates.
Last Updated
September 2026
Related Websites
Milanuncios, Wallapop, Autoscout24 and Idealista.
Website Rankings
Ranked #1 in Spain's automotive classifieds category.
Revenue & Funding History
Coches.net was founded in 2001, later becoming part of Adevinta following its 2019 spin-off from Schibsted and 2021 merger with eBay Classifieds Group.
Employee Statistics
Coches.net has an estimated 250 employees supporting its marketplace and dealer services.
Customer Statistics
The platform hosts approximately 500,000 active vehicle listings from around 8,000 registered dealers and private sellers.
Backlink Profile
The site has around 100,000 referring domains, driven by dealership sites and automotive blog coverage.
Top Organic Keywords
Leading keywords include "coches.net", "coches de segunda mano", "coches ocasion" and "comprar coche".
Top Referral Sources
Google Search leads slightly ahead of direct navigation, with dealer network sites also contributing referral traffic.
Website Technologies
A Java/Spring backend with a React front end, hosted on AWS cloud infrastructure.
Advertising & Analytics Technologies
Google Ads, Meta Ads and Criteo retargeting.
API & Developer Information
A dealer integration API is available for registered professional dealers and listing management partners.
International Seller Opportunities
Coches.net supports both private sellers and professional dealerships, with dedicated subscription and lead-generation tools for the dealer segment.
Company history & milestones
- 2001
Coches.net launches as part of the Anuntis classifieds network
- 2006
Schibsted acquires a majority stake in the Anuntis classifieds group
- 2019
Adevinta is spun off from Schibsted as a standalone classifieds company
- 2021
Adevinta merges with eBay Classifieds Group, expanding scale
- 2026
Continues expanding dealer tools and vehicle valuation services
Latest news
- Coches.net expands vehicle financing partnershipsEl Economista · 2026
- Adevinta reports steady growth across Spanish classifieds brandsExpansión · 2026
Pros & cons
Pros
- Large inventory of new and used vehicles
- Strong dealer network and professional listings
- Useful vehicle valuation and financing tools
- Well-established brand trust in Spain
Cons
- Some duplicate or outdated listings reported by users
- Contacting private sellers can be slow
- Premium placement favours paying dealers over private sellers
- Limited presence outside the Spanish market
Key statistics
Frequently asked questions
Who owns Coches.net?
Coches.net is owned by Adevinta Spain, part of the publicly listed Adevinta ASA classifieds group.
Is it free to list a car on Coches.net?
Private sellers can list for free or with paid promotion options; professional dealers use subscription plans.
Does Coches.net offer financing?
Yes, through its Coches.net Financiación service comparing loan and financing options.
Popular searches
Data sources & confidence
- Adevinta ASA annual reportAdevinta
- Similarweb estimatesSimilarweb
- Spanish automotive market reportsANFAC
- Data confidence
- High for ownership and corporate structure; traffic and revenue figures are modelled estimates.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics