Milanuncios (milanuncios.com)
Spain's largest general classifieds site for buying and selling almost anything.
Milanuncios at a glance
Milanuncios is a classifieds website and one of the most visited sites in Spain, currently ranked #6 in the country. It was founded in 2000 by Marc Alba and is headquartered in Madrid, Spain. Today Milanuncios is owned by Adevinta. Our estimates put its audience at ≈ 65 million visits per month. The business earns money mainly through featured and premium listing fees, display advertising, dealer subscription packages. Its closest rivals include Wallapop, Vibbo, Coches.net, Idealista.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 63 million / month | +2% |
| Q2 | ≈ 66 million / month | +5% |
| Q3 | ≈ 60 million / month | -9% |
| Q4 | ≈ 68 million / month | +13% |
Traffic sources
- Organic search36%
- Direct34%
- App18%
- Referral7%
- Social5%
Audience & demographics
- Men58%
- Women42%
- Age 18-2414%
- Age 25-3429%
- Age 35-5437%
- Age 55+20%
Milanuncios attracts a broad, price-conscious audience seeking second-hand goods, jobs, vehicles and property, particularly across working- and middle-class households.
Geographic reach
- Spain94%
- Other6%
SEO profile
- Organic keywords
- ≈ 2 million
- Estimated organic traffic
- ≈ 23 million visits / month
- Strongest clusters
- Second-hand goods and vehicle listings
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| milanuncios | 1 | Very high | — |
| milanuncios coches | 1 | High | — |
| milanuncios pisos | 2 | High | — |
| segunda mano | 3 | High | — |
Backlink profile
- Referring domains
- ≈ 300,000
- Link profile
- Linked from local classifieds directories and forums
Top referral sources
- Google Search34%
- Direct34%
- Facebook10%
- Other22%
Technology stack
Website technologies
Advertising & analytics technologies
Milanuncios runs on Adevinta's shared classifieds technology platform, using Elasticsearch for fast category and location-based search.
Mobile app statistics
- App downloads (cumulative)
- ≈ 11 million
Company information
- Website
- milanuncios.com
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Public company subsidiary
- Founders
- Marc Alba
- Founded
- 2000
- Headquarters
- Madrid, Spain
- Employees
- ≈ 400
- Ownership
- Subsidiary of Adevinta ASA (Oslo Stock Exchange: ADE)
- Valuation
- Not separately disclosed within Adevinta group
- Revenue
- ≈ EUR 100 million annually (estimate)
- Languages
- Spanish
- Top traffic sources
- Organic search, direct navigation, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2000 | Founded | N/A | Marc Alba |
| 2004 | Acquired by Schibsted | Undisclosed | — |
| 2019 | Transferred to Adevinta spin-off | N/A | — |
Financials
- Estimated annual revenue
- ≈ EUR 100 million
- Parent company
- Adevinta ASA, listed on Oslo Stock Exchange
Business model & revenue
Milanuncios offers free basic classified listings across categories, monetised through premium placement fees, advertising and subscription packages for professional and dealer accounts.
- Featured and premium listing fees
- Display advertising
- Dealer subscription packages
- Lead generation for professional sellers
Products & services
Buy and sell listings across dozens of categories.
Dedicated vehicle marketplace section.
Property listings for sale and rent.
Job listings section.
Seller ecosystem
- Professional dealer accounts
- Tens of thousands
International presence
- Group presence
- Part of Adevinta's pan-European classifieds network
Employee statistics
Customer statistics
API & developer information
- Partner integrations
- Available for professional dealer accounts
Website rankings
- Spain classifieds traffic
- #1 general classifieds site
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Wallapop | Comparable traffic scale | — | Wallapop focuses more on app-based peer-to-peer sales |
Overview
Milanuncios is Spain's largest general classifieds website, allowing users to buy and sell vehicles, property, jobs and general goods since 2000.
Traffic Statistics
Milanuncios attracts an estimated 65 million monthly visits, with strong engagement around vehicle and property categories.
Traffic Sources
Organic search and direct navigation dominate traffic, supplemented by significant app usage among repeat users.
Audience & Demographics
The platform attracts a broad, price-conscious audience across Spain, skewing slightly male with strong engagement in the 25-54 age range.
Geographic Reach
The vast majority of traffic originates from Spain, reflecting its purely domestic classifieds focus.
SEO Profile
Milanuncios ranks for millions of category and location-based classifieds keywords, particularly around vehicles and property.
Technology Stack
The site runs on Adevinta's shared classifieds technology stack with Elasticsearch-powered search across categories.
Social Media Statistics
Milanuncios maintains an active Facebook presence used to promote deals and category highlights.
Mobile App Statistics
Its mobile app has surpassed 10 million downloads, offering push alerts for saved searches and new listings.
Company Information
Founded in 2000, Milanuncios is based in Madrid and employs approximately 400 people.
Ownership & Investors
Milanuncios is owned by Adevinta ASA, a Norwegian-listed classifieds group with brands across multiple countries.
Financials
The platform generates an estimated EUR 100 million in annual revenue through listing fees and advertising.
Business Model
Milanuncios offers free basic listings, monetised through premium placement fees, dealer subscriptions and advertising.
Products & Services
Key sections include general classifieds, a dedicated vehicle marketplace, property listings and a jobs section.
Competitors
Major competitors include Wallapop, Vibbo, Coches.net and Idealista.
Company History & Milestones
Since its 2000 founding, Milanuncios was acquired by Schibsted in 2004 and transferred to Adevinta following its 2019 spin-off.
Latest News
Milanuncios continues to see growth in vehicle listings while Adevinta reports steady classifieds revenue in Spain.
User Reviews & Ratings
Milanuncios remains popular for second-hand goods and vehicles, though users note occasional scam risks typical of open classifieds platforms.
Pros & Cons
Pros: wide category variety, free listings, strong app. Cons: scam risk, cluttered interface, some outdated listings.
Key Statistics
≈65 million monthly visits, ≈6 million active listings, and around 400 employees.
Frequently Asked Questions
Who owns Milanuncios? Adevinta ASA. Is it free? Yes for basic listings. What can you find? Vehicles, property, jobs and general goods.
Data Sources
Adevinta annual reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Wallapop, Coches.net, Idealista and Fotocasa.
Website Rankings
Spain's #1 general classifieds site by traffic.
Revenue & Funding History
Milanuncios was founded in 2000, acquired by Schibsted in 2004, and transferred to Adevinta in 2019.
Employee Statistics
Milanuncios employs approximately 400 people.
Customer Statistics
The site serves roughly 14 million monthly active users browsing around 6 million active listings.
Backlink Profile
The site has around 300,000 referring domains, largely from local classifieds directories and forums.
Top Organic Keywords
Leading keywords include "milanuncios", "milanuncios coches", "milanuncios pisos" and "segunda mano".
Top Referral Sources
Google Search, direct navigation and Facebook are the top referral channels.
Website Technologies
AWS cloud infrastructure, React front ends, Elasticsearch and Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager and Milanuncios' own advertising platform.
API & Developer Information
Partner integrations are available for professional dealer accounts.
International Seller Opportunities
Milanuncios enables professional dealers, including vehicle and property agencies, to list inventory at scale for Spanish buyers.
Company history & milestones
- 2000
Milanuncios launches
- 2004
Acquired by Schibsted
- 2019
Transfers to Adevinta following Schibsted classifieds spin-off
- 2026
Continues to lead Spain's general classifieds market
Latest news
- Milanuncios sees strong growth in vehicle listingsCinco Días · 2026
- Adevinta reports steady classifieds revenue in SpainExpansión · 2026
Pros & cons
Pros
- Huge variety of categories and listings
- Free basic listing for private sellers
- Strong mobile app experience
- Established brand trust in Spain
Cons
- Risk of scams in unmoderated peer-to-peer deals
- Cluttered interface with heavy advertising
- Search results sometimes include outdated listings
- Limited buyer protection compared to marketplaces
Key statistics
Frequently asked questions
Who owns Milanuncios?
Milanuncios is owned by Adevinta ASA, a Norwegian-listed online classifieds group.
Is Milanuncios free to use?
Basic listings are free; sellers can pay for featured placement and professional accounts.
What can you find on Milanuncios?
Vehicles, property, jobs, electronics, furniture and general second-hand goods.
Popular searches
Data sources & confidence
- Adevinta annual reportAdevinta
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and corporate structure; traffic and revenue figures are modelled estimates.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics