OLX Brasil (olx.com.br)
Brazil's largest online classifieds marketplace for vehicles, real estate and general merchandise.
OLX Brasil at a glance
OLX Brasil is a classifieds website and one of the most visited sites in Brazil, currently ranked #4 in the country. It was founded in 2006 (globally); Brazil operations launched shortly after by Fabrice Grinda, Alec Oxenford (global OLX founders) and is headquartered in São Paulo, Brazil. Today OLX Brasil is owned by OLX Group (Prosus/Naspers) and Adevinta joint venture in Brazil. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through featured/premium listing fees, dealer subscription packages (autos and real estate), display advertising. Its closest rivals include Webmotors, Zap Imóveis, Facebook Marketplace, Mercado Livre.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 150 million | +2% |
| Q2 | ≈ 150 million | -1% |
| Q3 | ≈ 150 million | +4% |
| Q4 | ≈ 150 million | +3% |
Traffic sources
- Direct42%
Brand loyalty and app usage
- Organic search32%
- Referral10%
- Social12%
- Paid & other4%
Audience & demographics
- Men52%
- Women48%
- Age 18-2420%
- Age 25-3428%
- Age 35-5432%
- Age 55+20%
The audience skews toward Brazil's large urban centres, with mobile-first usage patterns typical of the country's internet population.
Geographic reach
- Brazil88%
- Portugal3%
- United States2%
- Other Latin America4%
- Other3%
SEO profile
- Organic keywords
- ≈ hundreds of thousands to millions, depending on site scale
- Estimated organic traffic
- A large share of total monthly visits
- Strongest clusters
- Brand and category terms in Portuguese
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx | 1 | Very high | — |
| olx login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Link profile
- Widely cited by Brazilian media and partner sites
Top referral sources
- Google Search40%
- Direct / app38%
- Social media14%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
Like most large Brazilian digital platforms, the site relies on major cloud providers and modern JavaScript frameworks, with heavy investment in mobile app performance given Brazil's mobile-first user base.
Mobile app statistics
- Cumulative downloads
- ≈ tens of millions
- Daily active users
- Millions
Company information
- Website
- olx.com.br
- Sector
- Classifieds
- Owner
- OLX Group (Prosus/Naspers) and Adevinta joint venture in Brazil
- Owner type
- Joint venture, part of a global classifieds group
- Founders
- Fabrice Grinda, Alec Oxenford (global OLX founders)
- Founded
- 2006 (globally); Brazil operations launched shortly after
- Headquarters
- São Paulo, Brazil
- Employees
- ≈ 1,500 in Brazil
- Ownership
- Majority owned via a joint venture between Prosus (Naspers) and Adevinta
- Valuation
- Not separately disclosed for the Brazilian unit
- Revenue
- ≈ BRL 1+ billion annually (Brazil operations)
- Languages
- Portuguese (primary), with Spanish and English support in some regional operations
- Top traffic sources
- Direct navigation, organic search, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2006 (globally); Brazil operations launched shortly after | Founded | N/A | Fabrice Grinda, Alec Oxenford (global OLX founders) |
Financials
- Revenue
- ≈ BRL 1+ billion annually (Brazil operations)
- Ownership structure
- Majority owned via a joint venture between Prosus (Naspers) and Adevinta
Business model & revenue
OLX Brasil operates a free-to-list classifieds marketplace monetised through premium listings, dealer subscriptions in autos and real estate, and advertising.
- Featured/premium listing fees
- Dealer subscription packages (autos and real estate)
- Display advertising
- Lead-generation fees for verticals
Products & services
General classifieds for goods, jobs and services.
Vehicle listings and dealer tools.
Real estate classifieds vertical.
Seller ecosystem
- Partners/advertisers
- Brazilian and international brands
International presence
- Primary market
- Brazil
- Secondary presence
- Selected Latin American markets
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or partner-only APIs depending on business line
Website rankings
- Brazil rank
- #4
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Webmotors | Comparable regional scale | — | Different business model |
| Zap Imóveis | Comparable regional scale | — | Different business model |
Overview
OLX Brasil is the country's leading online classifieds marketplace, covering vehicles, real estate, jobs and general merchandise, operated as part of a global OLX joint venture.
Traffic Statistics
The platform attracts an estimated 150 million monthly visits from Brazilians buying and selling used goods and vehicles.
Traffic Sources
A large share of traffic is direct and app-driven, supplemented by strong organic search performance for local classified searches.
Audience & Demographics
OLX Brasil's user base spans a wide demographic range, with particularly strong engagement among vehicle buyers and small-scale sellers.
Geographic Reach
Traffic is overwhelmingly concentrated within Brazil, reflecting the platform's localised classifieds model.
SEO Profile
The site ranks strongly for city- and category-specific classifieds searches such as used cars and apartment rentals across Brazilian regions.
Technology Stack
OLX Brasil runs on a mobile-first architecture with strong app performance, supporting millions of active listings across categories.
Social Media Statistics
The brand maintains active Instagram and Facebook presences, mainly used for promotional campaigns around its autos and real estate verticals.
Mobile App Statistics
The OLX app has been downloaded tens of millions of times in Brazil, ranking consistently among top shopping category apps.
Company Information
OLX's global classifieds format launched in 2006 and expanded quickly into Brazil, now headquartered in São Paulo.
Ownership & Investors
The Brazilian operation is majority owned through a joint venture between Prosus (Naspers) and Adevinta, both major global classifieds investors.
Financials
OLX Brasil generates over BRL 1 billion annually, driven by premium listings and dealer subscription packages in autos and real estate.
Business Model
Revenue comes from featured listing fees, subscription packages for professional car dealers and real estate agents, and display advertising.
Products & Services
Core verticals include the general OLX marketplace, OLX Autos for vehicles, and OLX Imóveis for real estate.
Competitors
Key competitors include Webmotors, Zap Imóveis, Facebook Marketplace and Mercado Livre.
Company History & Milestones
Since entering Brazil shortly after its 2006 global launch, OLX has become the dominant classifieds brand in the country, later restructured under the Prosus-Adevinta joint venture.
Latest News
OLX Brasil continues to invest in fraud-prevention tools and dealer-focused features for its autos and real estate verticals.
User Reviews & Ratings
Users appreciate the free and flexible listing process, though caution around peer-to-peer scams is a recurring theme in reviews.
Pros & Cons
Pros: free listings, large active base, strong autos and real estate verticals. Cons: scam risk, limited buyer protection, ad-heavy pages.
Key Statistics
≈150 million monthly visits, #4 most visited site in Brazil, roughly 1,500 employees in Brazil.
Frequently Asked Questions
Who owns OLX Brasil? A joint venture between Prosus and Adevinta. Is listing free? Yes, with optional paid upgrades.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Mercado Livre, Globo, UOL and other leading Brazilian digital platforms.
Company history & milestones
- 2006 (globally); Brazil operations launched shortly after
Company founded
- 2026
Continues to expand digital operations in Brazil
Latest news
- olx.com.br reports continued growth in BrazilIndustry press · 2026
Pros & cons
Pros
- Free and easy listing process
- Large, active user base
- Strong presence in autos and real estate verticals
Cons
- Risk of scams in peer-to-peer transactions
- Limited buyer protection compared to marketplaces
- Ad-heavy browsing experience
Key statistics
Frequently asked questions
Who owns OLX Brasil?
OLX Brasil operates as part of a global joint venture between Prosus (Naspers) and Adevinta.
Is listing on OLX free?
Basic listings are free; sellers can pay for featured placement and dealer subscriptions.
Popular searches
Data sources & confidence
- Company reportsOLX Group (Prosus/Naspers) and Adevinta joint venture in Brazil
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates (≈) based on public reports and third-party analytics tools.
Social media profiles & statistics