Globo (globo.com)
Brazil's largest media and entertainment portal, part of Grupo Globo.
Globo at a glance
Globo is an entertainment & streaming website and one of the most visited sites in Brazil, currently ranked #1 in the country. It was founded in 1995 (globo.com); Grupo Globo founded 1925 by Roberto Marinho and is headquartered in Rio de Janeiro, Brazil. Today Globo is owned by Grupo Globo (Marinho family). Our estimates put its audience at ≈ 450 million visits per month. The business earns money mainly through display and video advertising, globoplay subscriptions, content licensing. Its closest rivals include UOL, Terra, Folha de S.Paulo, R7.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 450 million | +2% |
| Q2 | ≈ 450 million | -1% |
| Q3 | ≈ 450 million | +4% |
| Q4 | ≈ 450 million | +3% |
Traffic sources
- Direct42%
Brand loyalty and app usage
- Organic search32%
- Referral10%
- Social12%
- Paid & other4%
Audience & demographics
- Men52%
- Women48%
- Age 18-2420%
- Age 25-3428%
- Age 35-5432%
- Age 55+20%
The audience skews toward Brazil's large urban centres, with mobile-first usage patterns typical of the country's internet population.
Geographic reach
- Brazil88%
- Portugal3%
- United States2%
- Other Latin America4%
- Other3%
SEO profile
- Organic keywords
- ≈ hundreds of thousands to millions, depending on site scale
- Estimated organic traffic
- A large share of total monthly visits
- Strongest clusters
- Brand and category terms in Portuguese
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| globo | 1 | Very high | — |
| globo login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Link profile
- Widely cited by Brazilian media and partner sites
Top referral sources
- Google Search40%
- Direct / app38%
- Social media14%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
Like most large Brazilian digital platforms, the site relies on major cloud providers and modern JavaScript frameworks, with heavy investment in mobile app performance given Brazil's mobile-first user base.
Mobile app statistics
- Cumulative downloads
- ≈ tens of millions
- Daily active users
- Millions
Company information
- Website
- globo.com
- Sector
- Entertainment & Streaming
- Owner
- Grupo Globo (Marinho family)
- Owner type
- Private media conglomerate
- Founders
- Roberto Marinho
- Founded
- 1995 (globo.com); Grupo Globo founded 1925
- Headquarters
- Rio de Janeiro, Brazil
- Employees
- ≈ 8,000 across Grupo Globo digital operations
- Ownership
- Privately held by the Marinho family through Grupo Globo
- Valuation
- Not publicly disclosed; Grupo Globo is one of Latin America's largest media groups
- Revenue
- ≈ BRL 15+ billion annually across Grupo Globo (globo.com portion undisclosed)
- Languages
- Portuguese (primary), with Spanish and English support in some regional operations
- Top traffic sources
- Direct navigation, organic search, social referrals from TV programming
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1995 (globo.com); Grupo Globo founded 1925 | Founded | N/A | Roberto Marinho |
Financials
- Revenue
- ≈ BRL 15+ billion annually across Grupo Globo (globo.com portion undisclosed)
- Ownership structure
- Privately held by the Marinho family through Grupo Globo
Business model & revenue
globo.com aggregates news, sports, entertainment and TV content from Grupo Globo's TV, print and streaming assets, monetised through advertising and Globoplay subscriptions.
- Display and video advertising
- Globoplay subscriptions
- Content licensing
- Sponsored content and branded partnerships
Products & services
Globo's main news vertical.
Streaming service for TV shows, novelas and live channels.
Sports news and scores.
Entertainment and celebrity content tied to Globo TV programming.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Partners/advertisers
- Brazilian and international brands
International presence
- Primary market
- Brazil
- Secondary presence
- Selected Latin American markets
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or partner-only APIs depending on business line
Website rankings
- Brazil rank
- #1
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| UOL | Comparable regional scale | — | Different business model |
| Terra | Comparable regional scale | — | Different business model |
Overview
Globo.com is Brazil's largest media and entertainment portal, operated by Grupo Globo, the country's dominant television and media conglomerate. It aggregates news, sports, TV show content and the Globoplay streaming service.
Traffic Statistics
The portal draws an estimated 450 million monthly visits, driven by news events, live sports coverage and companion content for Globo's television programming.
Traffic Sources
Direct traffic is high thanks to strong brand recall, with organic search and social referrals from TV-related content driving secondary traffic.
Audience & Demographics
The audience broadly reflects Brazil's internet population, with strong engagement across all age groups due to Globo's decades of TV brand recognition.
Geographic Reach
The vast majority of traffic originates in Brazil, with smaller audiences in Portugal and other Portuguese-speaking communities abroad.
SEO Profile
globo.com ranks highly for Brazilian news, sports and entertainment queries, benefiting from its authoritative domain and constant content publishing.
Technology Stack
The platform runs on modern cloud infrastructure with a React-based front end, supporting high-traffic live event coverage such as football matches and reality show finales.
Social Media Statistics
Globo brands including G1 and Gshow maintain some of Brazil's largest social media followings across Instagram, Facebook and X.
Mobile App Statistics
Globoplay and G1 apps have been downloaded tens of millions of times, with Globoplay a leading entertainment app in Brazilian app stores.
Company Information
Founded as part of Grupo Globo, established in 1925 and launching its web portal in 1995, the company is headquartered in Rio de Janeiro.
Ownership & Investors
Globo.com is privately owned by the Marinho family through Grupo Globo, with no public shareholders.
Financials
Grupo Globo generates tens of billions of reais in annual revenue across TV, digital and streaming, with globo.com's advertising and Globoplay subscriptions forming a growing digital component.
Business Model
Revenue comes primarily from advertising across news and entertainment verticals, complemented by Globoplay subscription income and content licensing deals.
Products & Services
Key products include G1 news, Globoplay streaming, Globo Esporte (GE) sports coverage and Gshow entertainment content.
Competitors
Main competitors include UOL, Terra, Folha de S.Paulo, R7 and Band.
Company History & Milestones
From its 1995 web launch to the introduction of Globoplay streaming in 2015, globo.com has evolved into Brazil's leading digital media destination.
Latest News
Grupo Globo continues to invest in Globoplay content and digital advertising products to grow its online audience.
User Reviews & Ratings
Users widely trust Globo's news and sports journalism, though some criticise the reliance on subscriptions for premium streaming content.
Pros & Cons
Pros: deep TV integration, strong brand trust, wide content variety. Cons: premium paywalled content, heavy advertising, primarily domestic focus.
Key Statistics
≈450 million monthly visits, #1 media portal in Brazil, roughly 8,000 employees across digital operations.
Frequently Asked Questions
Who owns globo.com? Grupo Globo, controlled by the Marinho family. Is it free? Most content is free; Globoplay requires a subscription.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Mercado Livre, Globo, UOL and other leading Brazilian digital platforms.
Company history & milestones
- 1995 (globo.com); Grupo Globo founded 1925
Company founded
- 2026
Continues to expand digital operations in Brazil
Latest news
- globo.com reports continued growth in BrazilIndustry press · 2026
Pros & cons
Pros
- Deep integration with Brazil's dominant TV network
- Strong brand trust
- Wide content variety across news, sport and entertainment
Cons
- Some premium content behind Globoplay paywall
- Heavy ad load on free content
- Strong regional focus limits international reach
Key statistics
Frequently asked questions
Who owns globo.com?
It is owned by Grupo Globo, controlled by the Marinho family.
Is globo.com free?
Most news and sports content is free; Globoplay streaming requires a subscription.
Popular searches
Data sources & confidence
- Company reportsGrupo Globo (Marinho family)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates (≈) based on public reports and third-party analytics tools.
Social media profiles & statistics