Shopee Brasil (shopee.com.br)
Brazilian arm of the fast-growing Southeast Asian e-commerce marketplace Shopee.
Shopee Brasil at a glance
Shopee Brasil is an e-commerce website and one of the most visited sites in Brazil, currently ranked #7 in the country. It was founded in 2015 (Shopee globally); Brazil launch in 2019 by Forrest Li (Sea Limited); Chris Feng (Shopee) and is headquartered in Singapore (global); Brazil operations based in São Paulo. Today Shopee Brasil is owned by Sea Limited (Forrest Li, founder and CEO). Our estimates put its audience at ≈ 220 million visits per month. The business earns money mainly through marketplace commissions, advertising for sellers, shopee pay transaction fees. Its closest rivals include Mercado Livre, Magazine Luiza, Amazon Brazil, AliExpress.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 220 million | +2% |
| Q2 | ≈ 220 million | -1% |
| Q3 | ≈ 220 million | +4% |
| Q4 | ≈ 220 million | +3% |
Traffic sources
- Direct42%
Brand loyalty and app usage
- Organic search32%
- Referral10%
- Social12%
- Paid & other4%
Audience & demographics
- Men52%
- Women48%
- Age 18-2420%
- Age 25-3428%
- Age 35-5432%
- Age 55+20%
The audience skews toward Brazil's large urban centres, with mobile-first usage patterns typical of the country's internet population.
Geographic reach
- Brazil88%
- Portugal3%
- United States2%
- Other Latin America4%
- Other3%
SEO profile
- Organic keywords
- ≈ hundreds of thousands to millions, depending on site scale
- Estimated organic traffic
- A large share of total monthly visits
- Strongest clusters
- Brand and category terms in Portuguese
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shopee | 1 | Very high | — |
| shopee login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Link profile
- Widely cited by Brazilian media and partner sites
Top referral sources
- Google Search40%
- Direct / app38%
- Social media14%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
Like most large Brazilian digital platforms, the site relies on major cloud providers and modern JavaScript frameworks, with heavy investment in mobile app performance given Brazil's mobile-first user base.
Mobile app statistics
- Cumulative downloads
- ≈ tens of millions
- Daily active users
- Millions
Company information
- Website
- shopee.com.br
- Sector
- E-commerce
- Owner
- Sea Limited (Forrest Li, founder and CEO)
- Owner type
- Publicly traded company (NYSE: SE)
- Founders
- Forrest Li (Sea Limited); Chris Feng (Shopee)
- Founded
- 2015 (Shopee globally); Brazil launch in 2019
- Headquarters
- Singapore (global); Brazil operations based in São Paulo
- Employees
- ≈ 5,000 across Shopee's Brazil operations
- Ownership
- Publicly traded on NYSE via parent company Sea Limited
- Valuation
- ≈ USD 60+ billion market capitalisation (Sea Limited, group-wide)
- Revenue
- ≈ USD 13+ billion annually (Sea Limited e-commerce segment, group-wide)
- Languages
- Portuguese (primary), with Spanish and English support in some regional operations
- Top traffic sources
- App usage, direct navigation, social media promotions
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2015 (Shopee globally); Brazil launch in 2019 | Founded | N/A | Forrest Li (Sea Limited); Chris Feng (Shopee) |
Financials
- Revenue
- ≈ USD 13+ billion annually (Sea Limited e-commerce segment, group-wide)
- Ownership structure
- Publicly traded on NYSE via parent company Sea Limited
Business model & revenue
Shopee Brasil operates a low-commission, gamified marketplace model emphasising free shipping promotions, live-stream shopping and social commerce features to drive rapid growth.
- Marketplace commissions
- Advertising for sellers
- Shopee Pay transaction fees
- Live-streaming commerce commissions
Products & services
Cross-border and local seller marketplace.
Live-streaming shopping feature.
Digital wallet integrated into the shopping app.
In-app gamification to drive engagement and coupons.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Partners/advertisers
- Brazilian and international brands
International presence
- Primary market
- Brazil
- Secondary presence
- Selected Latin American markets
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or partner-only APIs depending on business line
Website rankings
- Brazil rank
- #7
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Mercado Livre | Comparable regional scale | — | Different business model |
| Magazine Luiza | Comparable regional scale | — | Different business model |
Overview
Shopee Brasil is the Brazilian operation of Shopee, the fast-growing e-commerce marketplace owned by Singapore's Sea Limited, known for aggressive promotions and gamified shopping.
Traffic Statistics
The platform has quickly grown to an estimated 220 million monthly visits in Brazil since its 2019 launch, driven by app-based engagement.
Traffic Sources
The majority of traffic comes through the mobile app and direct visits, supported by heavy social media and influencer marketing.
Audience & Demographics
Shopee's Brazilian user base skews younger and highly price-sensitive, drawn by frequent flash sales and free shipping vouchers.
Geographic Reach
Brazil represents one of Shopee's most important Latin American markets, alongside strong presence across Southeast Asia globally.
SEO Profile
Shopee ranks well for budget product searches and trending categories, aided by aggressive paid and organic marketing.
Technology Stack
The platform is built on a mobile-first architecture, integrating live-streaming commerce and in-app gamification features like Shopee Games.
Social Media Statistics
Shopee invests heavily in influencer marketing and maintains large followings on Instagram and TikTok in Brazil.
Mobile App Statistics
The Shopee app is one of the most downloaded shopping apps in Brazil, with tens of millions of installs.
Company Information
Shopee was launched globally in 2015 by Sea Limited under founder Forrest Li, entering the Brazilian market in 2019.
Ownership & Investors
Sea Limited, Shopee's parent, is publicly traded on the NYSE, with Forrest Li as founder and CEO.
Financials
Sea Limited's e-commerce segment generates over USD 13 billion in annual revenue globally, with Brazil a key growth market.
Business Model
Revenue is generated through seller commissions, advertising placements, ShopeePay transaction fees and live-streaming commerce.
Products & Services
Key features include the core marketplace, Shopee Live streaming commerce, ShopeePay wallet and in-app Shopee Games.
Competitors
Main competitors in Brazil include Mercado Livre, Magazine Luiza, Amazon Brazil and AliExpress.
Company History & Milestones
Since its 2019 entry into Brazil, Shopee has rapidly expanded its seller base and logistics network to become a top e-commerce player in the country.
Latest News
Shopee continues to expand local fulfilment centres in Brazil to reduce delivery times and compete more directly with Mercado Livre.
User Reviews & Ratings
Users praise Shopee's low prices and frequent deals, while some cite longer delivery times for imported items as a drawback.
Pros & Cons
Pros: aggressive discounts, gamified app experience, fast growth. Cons: longer cross-border shipping, variable product quality, discount-dependent model.
Key Statistics
≈220 million monthly visits, #7 most visited e-commerce site in Brazil, roughly 5,000 employees in Brazil.
Frequently Asked Questions
Who owns Shopee? Sea Limited, led by Forrest Li. When did it launch in Brazil? 2019.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Mercado Livre, Globo, UOL and other leading Brazilian digital platforms.
Company history & milestones
- 2015 (Shopee globally); Brazil launch in 2019
Company founded
- 2026
Continues to expand digital operations in Brazil
Latest news
- shopee.com.br reports continued growth in BrazilIndustry press · 2026
Pros & cons
Pros
- Aggressive discounts and free shipping campaigns
- Strong app-first experience with gamification
- Fast-growing seller base
Cons
- Longer shipping times for cross-border items
- Product quality concerns on some low-cost listings
- Heavy reliance on discount-driven growth
Key statistics
Frequently asked questions
Who owns Shopee Brasil?
Shopee is owned by Singapore-based Sea Limited, led by founder Forrest Li.
When did Shopee launch in Brazil?
Shopee entered the Brazilian market in 2019 and has grown rapidly since.
Popular searches
Data sources & confidence
- Company reportsSea Limited (Forrest Li, founder and CEO)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates (≈) based on public reports and third-party analytics tools.
Social media profiles & statistics