Ozon (ozon.ru)
Russia's leading multi-category e-commerce marketplace.
Ozon at a glance
Ozon is an e-commerce website and one of the most visited sites in Russia, currently ranked #3 in the country. It was founded in 1998 by Dmitry Rudenko (founding CEO), backed by Baring Vostok and Sistema and is headquartered in Moscow, Russia. Today Ozon is owned by Ozon Holdings PLC. Our estimates put its audience at ≈ 550 million visits per month. The business earns money mainly through marketplace commissions from third-party sellers, first-party retail sales, advertising and promoted listings. Its closest rivals include Wildberries, Yandex Market, AliExpress Russia, DNS Shop.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 500 million / month | +18% |
| Q2 | ≈ 530 million / month | +15% |
| Q3 | ≈ 560 million / month | +20% |
| Q4 | ≈ 600 million / month | +22% |
Traffic sources
- Direct / app52%
- Organic search22%
- Paid search & social14%
- Referral7%
- Other5%
Audience & demographics
- Men45%
- Women55%
- Age 18-2416%
- Age 25-3432%
- Age 35-5438%
- Age 55+14%
Ozon's buyer base skews toward urban, working-age consumers making frequent repeat purchases across electronics, fashion and grocery categories.
Geographic reach
- Russia94%
- Kazakhstan3%
- Belarus2%
- Other1%
SEO profile
- Organic keywords
- ≈ 3.5 million
- Estimated organic traffic
- ≈ 150 million visits / month
- Strongest clusters
- Electronics, fashion and household goods product pages
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ozon | 1 | Very high | — |
| озон интернет магазин | 1 | Very high | — |
| ozon доставка | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 500,000
- Link profile
- Widely linked from Russian coupon, review and seller-guide sites
Top referral sources
- Direct / app55%
- Google & Yandex search25%
- Social media10%
- Other10%
Technology stack
Website technologies
Advertising & analytics technologies
Ozon runs a microservices architecture on Kubernetes, supporting rapid scaling during peak sales events like its 'Ozon Days' promotions.
Mobile app statistics
- Share of orders via app
- ≈ 70% of transactions
- Cumulative app installs
- ≈ 150 million
Company information
- Website
- ozon.ru
- Sector
- E-commerce
- Owner
- Ozon Holdings PLC
- Owner type
- Public company
- Founders
- Dmitry Rudenko (founding CEO), backed by Baring Vostok and Sistema
- Founded
- 1998
- Headquarters
- Moscow, Russia
- Employees
- ≈ 25,000
- Ownership
- Publicly traded marketplace group, listed via depositary receipts (MOEX: OZON)
- Valuation
- ≈ USD 8-10 billion (market capitalisation estimate)
- Revenue
- ≈ RUB 615 billion annually (GMV-linked group revenue estimate)
- Languages
- Russian
- Top traffic sources
- Direct navigation, mobile app usage, organic search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1998 | Founded | N/A | Founders |
| 2020 | IPO (Nasdaq) | ≈ USD 1.2 billion raised | — |
| 2024 | Corporate redomiciliation to Russia | N/A | — |
Financials
- GMV
- ≈ RUB 1.75 trillion annually (estimate)
- Group revenue
- ≈ RUB 615 billion / year
Business model & revenue
Ozon operates a hybrid marketplace combining first-party retail with a large base of third-party sellers, supported by an extensive logistics and fulfilment network and an expanding fintech arm through Ozon Bank.
- Marketplace commissions from third-party sellers
- First-party retail sales
- Advertising and promoted listings
- Ozon Card and Ozon Bank fintech services
- Fulfilment and logistics fees
Products & services
Multi-category e-commerce marketplace for first- and third-party sellers.
Grocery and fast-delivery service.
Fintech and payment services for buyers and sellers.
Logistics and warehousing network for sellers.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Third-party sellers
- ≈ 600,000 active sellers
- Fulfilment centres
- Dozens across Russia
International presence
- CIS markets
- Active delivery to Kazakhstan and Belarus
Employee statistics
Customer statistics
API & developer information
- Seller API
- Public API for inventory, pricing and order management
Website rankings
- Russia e-commerce traffic
- #1-2
- Overall Russia traffic
- #3
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Wildberries | Comparable scale | — | Ozon has stronger electronics and fintech offerings |
Overview
Ozon is one of Russia's largest e-commerce marketplaces, often described as the country's answer to Amazon, offering a wide catalogue spanning electronics, fashion, groceries and household goods.
Traffic Statistics
ozon.ru draws an estimated 550 million monthly visits, with users viewing around 8.1 pages per session while browsing its extensive product catalogue.
Traffic Sources
Direct and app traffic account for over half of visits, reflecting strong brand loyalty, supplemented by organic and paid search driving product discovery.
Audience & Demographics
Ozon's buyer base skews toward urban, working-age consumers aged 25-54 who make frequent repeat purchases across multiple categories.
Geographic Reach
Russia accounts for roughly 94% of traffic, with secondary delivery markets in Kazakhstan and Belarus.
SEO Profile
Ozon ranks for millions of Russian-language product and category keywords, with especially strong visibility for electronics and fashion queries.
Technology Stack
Ozon runs a microservices architecture on Kubernetes, built to scale rapidly during major promotional sales events.
Social Media Statistics
Ozon maintains active Telegram and VK channels used for promotions, order updates and customer service.
Mobile App Statistics
The Ozon app has surpassed 100 million downloads on Android, with roughly 70% of transactions now completed via mobile.
Company Information
Founded in 1998 and headquartered in Moscow, Ozon employs approximately 25,000 people across logistics, engineering and seller operations.
Ownership & Investors
Ozon Holdings PLC is publicly traded on the Moscow Exchange, with early backing from Baring Vostok and Sistema.
Financials
Group revenue is estimated at around RUB 615 billion annually, supported by gross merchandise value of roughly RUB 1.75 trillion.
Business Model
Ozon operates a hybrid marketplace combining first-party retail with third-party seller commissions, advertising, fulfilment fees and fintech services through Ozon Bank.
Products & Services
Key offerings include the core Ozon Marketplace, Ozon Fresh grocery delivery, Ozon Bank fintech services and the Ozon Fulfilment logistics network.
Competitors
Key competitors include Wildberries, Yandex Market, AliExpress Russia and DNS Shop.
Company History & Milestones
From its 1998 launch as an online bookstore through its 2018 marketplace expansion, 2020 Nasdaq IPO and 2023 launch of Ozon Bank, the company has continually broadened its scope.
Latest News
Ozon continues to report GMV growth alongside expansion of its fulfilment and grocery delivery infrastructure.
User Reviews & Ratings
Ozon is praised for its broad selection and fast delivery in major cities, with occasional complaints about third-party seller quality control.
Pros & Cons
Pros: wide catalogue, fast logistics network, integrated fintech services. Cons: price competition with Wildberries, variable delivery times and counterfeit concerns among some third-party sellers.
Key Statistics
≈550 million monthly visits, ≈50 million active buyers, and around 600,000 active sellers.
Frequently Asked Questions
Who owns Ozon? Ozon Holdings PLC, listed on the Moscow Exchange. Does Ozon ship outside Russia? It primarily serves Russia with limited delivery to Kazakhstan and Belarus.
Data Sources
Ozon investor reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Wildberries, Yandex and DNS Shop.
Website Rankings
#3 overall traffic destination in Russia and among the top e-commerce marketplaces nationally.
Revenue & Funding History
Ozon was founded in 1998, completed an IPO on Nasdaq in 2020, and later redomiciled its corporate structure closer to Russia.
Employee Statistics
Ozon employs approximately 25,000 people, with the largest teams in logistics, engineering and seller operations.
Customer Statistics
Ozon serves around 50 million active buyers with a high repeat-purchase rate among urban shoppers.
Backlink Profile
ozon.ru has around 500,000 referring domains, widely linked from Russian coupon, review and seller-guide sites.
Top Organic Keywords
Leading keywords include "ozon", "озон интернет магазин" and "ozon доставка".
Top Referral Sources
Direct and app traffic dominate, supplemented by Google and Yandex search referrals and social media promotions.
Website Technologies
Java/Kotlin backend services, React front ends, Kubernetes orchestration and a custom logistics management platform.
Advertising & Analytics Technologies
Ozon Performance advertising platform, Yandex Metrica and a first-party product recommendation engine.
API & Developer Information
Ozon offers a public seller API covering inventory, pricing and order management for marketplace partners.
International Seller Opportunities
Ozon extends delivery and seller opportunities into Kazakhstan and Belarus alongside its core Russian marketplace.
Company history & milestones
- 1998
Ozon founded as an online bookstore
- 2011
Expanded into multi-category retail
- 2018
Launched third-party marketplace model
- 2020
IPO on Nasdaq
- 2023
Ozon Bank fintech services launched
- 2026
Continues expanding fulfilment and grocery delivery
Latest news
- Ozon reports continued GMV growth and fulfilment expansionOzon investor relations · 2026
Pros & cons
Pros
- Wide product catalogue across categories
- Extensive logistics and fast delivery network
- Integrated fintech services via Ozon Bank
- Strong mobile app experience
Cons
- Intense price competition with Wildberries
- Counterfeit and quality-control concerns among third-party sellers
- Delivery times vary by region
- Heavy reliance on the domestic Russian market
Key statistics
Frequently asked questions
Who owns Ozon?
Ozon Holdings PLC, a publicly traded company listed on the Moscow Exchange.
Is ozon.ru only for Russia?
Ozon primarily serves Russia with limited delivery to Kazakhstan and Belarus.
Popular searches
Data sources & confidence
- Ozon investor reportsOzon
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and business model; traffic and GMV figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics