Terra (terra.com.br)
A pioneering Brazilian internet portal covering news, entertainment and lifestyle content.
Terra at a glance
Terra is a news & media website and one of the most visited sites in Brazil, currently ranked #8 in the country. It was founded in 1999 by Founded within the Telefónica group's Latin American internet expansion and is headquartered in São Paulo, Brazil. Today Terra is owned by Grupo Vero (formerly part of Telefónica/Telecom Italia ownership history). Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through display and video advertising, sponsored content, native advertising partnerships. Its closest rivals include UOL, Globo, Folha de S.Paulo, R7.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 120 million | +2% |
| Q2 | ≈ 120 million | -1% |
| Q3 | ≈ 120 million | +4% |
| Q4 | ≈ 120 million | +3% |
Traffic sources
- Direct42%
Brand loyalty and app usage
- Organic search32%
- Referral10%
- Social12%
- Paid & other4%
Audience & demographics
- Men52%
- Women48%
- Age 18-2420%
- Age 25-3428%
- Age 35-5432%
- Age 55+20%
The audience skews toward Brazil's large urban centres, with mobile-first usage patterns typical of the country's internet population.
Geographic reach
- Brazil88%
- Portugal3%
- United States2%
- Other Latin America4%
- Other3%
SEO profile
- Organic keywords
- ≈ hundreds of thousands to millions, depending on site scale
- Estimated organic traffic
- A large share of total monthly visits
- Strongest clusters
- Brand and category terms in Portuguese
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| terra | 1 | Very high | — |
| terra login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Link profile
- Widely cited by Brazilian media and partner sites
Top referral sources
- Google Search40%
- Direct / app38%
- Social media14%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
Like most large Brazilian digital platforms, the site relies on major cloud providers and modern JavaScript frameworks, with heavy investment in mobile app performance given Brazil's mobile-first user base.
Mobile app statistics
- Cumulative downloads
- ≈ tens of millions
- Daily active users
- Millions
Company information
- Website
- terra.com.br
- Sector
- News & Media
- Owner
- Grupo Vero (formerly part of Telefónica/Telecom Italia ownership history)
- Owner type
- Private media company
- Founders
- Founded within the Telefónica group's Latin American internet expansion
- Founded
- 1999
- Headquarters
- São Paulo, Brazil
- Employees
- ≈ 700
- Ownership
- Privately held, following changes in ownership over the years from telecom-linked groups to current private owners
- Valuation
- Not publicly disclosed
- Revenue
- ≈ BRL 300+ million annually (estimated)
- Languages
- Portuguese (primary), with Spanish and English support in some regional operations
- Top traffic sources
- Organic search, direct navigation, news aggregators
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1999 | Founded | N/A | Founded within the Telefónica group's Latin American internet expansion |
Financials
- Revenue
- ≈ BRL 300+ million annually (estimated)
- Ownership structure
- Privately held, following changes in ownership over the years from telecom-linked groups to current private owners
Business model & revenue
Terra operates as an advertising-funded portal delivering news, entertainment and lifestyle content to a broad Brazilian audience.
- Display and video advertising
- Sponsored content
- Native advertising partnerships
Products & services
General news coverage vertical.
Sports news and scores.
Celebrity and entertainment content.
Seller ecosystem
- Partners/advertisers
- Brazilian and international brands
International presence
- Primary market
- Brazil
- Secondary presence
- Selected Latin American markets
Employee statistics
Customer statistics
API & developer information
- Public API
- Limited or partner-only APIs depending on business line
Website rankings
- Brazil rank
- #8
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| UOL | Comparable regional scale | — | Different business model |
| Globo | Comparable regional scale | — | Different business model |
Overview
Terra is one of Brazil's pioneering internet portals, providing news, entertainment and lifestyle content since the late 1990s.
Traffic Statistics
The site attracts an estimated 120 million monthly visits, maintaining relevance as a general-interest Brazilian news portal.
Traffic Sources
Organic search and direct navigation are the leading traffic sources, alongside referrals from news aggregators.
Audience & Demographics
Terra's audience is broad and general-interest, spanning multiple age groups across Brazil.
Geographic Reach
The vast majority of visits are from Brazil, with the portal historically also serving other Latin American markets under related Terra brands.
SEO Profile
Terra performs well for general news, sports and entertainment search terms in Portuguese.
Technology Stack
The site runs on a standard content management system with modern ad-serving and analytics integrations.
Social Media Statistics
Terra maintains active social channels for its news and sports verticals, though with a smaller following than larger rivals.
Mobile App Statistics
Terra's mobile presence is smaller than larger competitors but still attracts a loyal base of app users for news alerts.
Company Information
Founded in 1999 as part of a telecom-linked internet expansion in Latin America, Terra is headquartered in São Paulo.
Ownership & Investors
Terra is privately owned, having transitioned through several corporate owners since its telecom-industry origins.
Financials
Estimated annual revenue exceeds BRL 300 million, generated primarily through display and native advertising.
Business Model
Revenue comes from advertising, sponsored content and native advertising partnerships across its news and entertainment verticals.
Products & Services
Main content verticals include Terra Notícias, Terra Esportes and Terra Entretenimento.
Competitors
Key competitors include UOL, Globo, Folha de S.Paulo and R7.
Company History & Milestones
Since its 1999 founding, Terra has evolved through multiple ownership changes while maintaining its position as a general Brazilian news and entertainment portal.
Latest News
Terra continues to refresh its content strategy to compete with larger portals and social media news consumption.
User Reviews & Ratings
Long-time users regard Terra as a reliable, familiar source for general news, though it competes for attention with larger and more specialised outlets.
Pros & Cons
Pros: recognisable legacy brand, broad content mix, solid SEO visibility. Cons: smaller scale than rivals, heavy advertising, competition from social media.
Key Statistics
≈120 million monthly visits, #8 most visited portal in Brazil, roughly 700 employees.
Frequently Asked Questions
Who owns Terra? A private media company, following earlier telecom-linked ownership. Is it free? Yes, fully ad-supported.
Data Sources
Company reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Mercado Livre, Globo, UOL and other leading Brazilian digital platforms.
Company history & milestones
- 1999
Company founded
- 2026
Continues to expand digital operations in Brazil
Latest news
- terra.com.br reports continued growth in BrazilIndustry press · 2026
Pros & cons
Pros
- Long-standing, recognisable brand
- Broad general-interest content mix
- Solid organic search visibility
Cons
- Smaller scale than Globo and UOL
- Ad-heavy pages
- Facing pressure from social media news consumption
Key statistics
Frequently asked questions
Who owns Terra?
Terra is privately owned, having changed hands from earlier telecom-linked ownership to its current private owners.
Is Terra free to use?
Yes, Terra is a free, advertising-supported portal.
Popular searches
Data sources & confidence
- Company reportsGrupo Vero (formerly part of Telefónica/Telecom Italia ownership history)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company facts; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates (≈) based on public reports and third-party analytics tools.
Social media profiles & statistics