Idealista (idealista.com)
Spain's largest property portal for buying, selling and renting homes.
Idealista at a glance
Idealista is a real estate website and one of the most visited sites in Spain, currently ranked #4 in the country. It was founded in 2000 by Jesús Encinar, Fernando Encinar, César Oteyza and is headquartered in Madrid, Spain. Today Idealista is owned by Idealista SAU. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through listing fees paid by real estate agencies, featured listing and premium placement upgrades, display advertising. Its closest rivals include Fotocasa, Habitaclia, Pisos.com, Yaencontre.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 68 million / month | +3% |
| Q2 | ≈ 72 million / month | +6% |
| Q3 | ≈ 65 million / month | -10% |
| Q4 | ≈ 75 million / month | +15% |
Traffic sources
- Organic search40%
Location and property type queries
- Direct35%
- Paid search12%
- Referral8%
- Social5%
Audience & demographics
- Men52%
- Women48%
- Age 18-248%
- Age 25-3426%
- Age 35-5442%
- Age 55+24%
Idealista's audience is concentrated among homebuyers and renters aged 25 to 54, with strong usage among both individual users and professional real estate agents.
Geographic reach
- Spain80%
- Italy10%
- Portugal6%
- Other4%
SEO profile
- Organic keywords
- ≈ 2.5 million
- Estimated organic traffic
- ≈ 28 million visits / month
- Strongest clusters
- City and neighbourhood property searches
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| idealista | 1 | Very high | — |
| pisos en venta | 1 | High | — |
| alquiler madrid | 2 | High | — |
| idealista alquiler | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 400,000
- Link profile
- Linked from real estate blogs, agency sites and news coverage
Top referral sources
- Google Search38%
- Direct35%
- Facebook8%
- Real estate agency sites9%
- Other10%
Technology stack
Website technologies
Advertising & analytics technologies
Idealista relies on a custom-built Elasticsearch-powered search engine to index and filter millions of property listings quickly across map and list views.
Mobile app statistics
- App downloads (cumulative)
- ≈ 12 million
- Saved search alerts sent
- Millions monthly
Company information
- Website
- idealista.com
- Sector
- Real Estate
- Owner
- Idealista SAU
- Owner type
- Private company (majority-owned by private equity)
- Founders
- Jesús Encinar, Fernando Encinar, César Oteyza
- Founded
- 2000
- Headquarters
- Madrid, Spain
- Employees
- ≈ 1,100
- Ownership
- Majority owned by EQT and Apax Partners private equity funds
- Valuation
- ≈ EUR 1.3 billion (reported private equity valuation)
- Revenue
- ≈ EUR 220 million annually
- Languages
- Spanish, Italian, Portuguese, Catalan
- Top traffic sources
- Organic search, direct navigation, paid search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2000 | Founded | N/A | Jesús Encinar, Fernando Encinar, César Oteyza |
| 2015 | Majority stake acquisition | Undisclosed | Apax Partners |
| 2020 | Majority stake acquisition | Undisclosed | EQT |
Financials
- Estimated annual revenue
- ≈ EUR 220 million
- Company valuation
- ≈ EUR 1.3 billion
Business model & revenue
Idealista charges real estate agencies and developers subscription and per-listing fees for property visibility, supplementing this with premium upgrades, advertising and financial services referrals.
- Listing fees paid by real estate agencies
- Featured listing and premium placement upgrades
- Display advertising
- Mortgage and insurance referral partnerships
- Market data and analytics subscriptions
Products & services
Residential and commercial property listings for sale and rent.
Market pricing and analytics tools for professionals.
Mortgage comparison and referral service.
Real estate market news and analysis.
Seller ecosystem
- Real estate agencies using platform
- Tens of thousands
- Countries served
- Spain, Italy, Portugal
International presence
- International markets
- Operates parallel portals in Italy and Portugal
Employee statistics
Customer statistics
API & developer information
- Idealista Data API
- Available to enterprise real estate partners
Website rankings
- Spain real estate traffic
- #1 property portal
- Southern Europe presence
- Leading portal across Spain, Italy and Portugal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Fotocasa | Second-largest Spanish property portal | — | Idealista leads in listing volume |
| Habitaclia | Smaller regional traffic | — | Stronger presence in Catalonia |
Overview
Idealista is Spain's largest real estate portal, connecting buyers, renters and agencies through a comprehensive property listings marketplace since 2000.
Traffic Statistics
Idealista attracts an estimated 70 million monthly visits, with seasonal peaks tied to the academic year rental cycle and spring property-buying season.
Traffic Sources
Organic and direct traffic dominate, reflecting Idealista's brand recognition, supplemented by paid search campaigns targeting specific cities and property types.
Audience & Demographics
The audience spans homebuyers, renters and real estate professionals, with the strongest engagement among users aged 25 to 54.
Geographic Reach
Spain represents the large majority of traffic, with meaningful audiences in Italy and Portugal where Idealista also operates localized portals.
SEO Profile
Idealista ranks highly for millions of location-based property search keywords, leveraging its vast listing inventory and neighbourhood-level content.
Technology Stack
The platform is built on AWS cloud infrastructure with an Elasticsearch-powered search engine enabling fast filtering across map and list views.
Social Media Statistics
Idealista maintains active social channels focused on market trends, home design content and listing highlights.
Mobile App Statistics
The Idealista app has surpassed 10 million downloads, offering saved search alerts and map-based browsing for property hunters.
Company Information
Founded in 2000 in Madrid, Idealista employs approximately 1,100 people across sales, engineering and data analytics.
Ownership & Investors
Idealista is majority owned by private equity firm EQT, which acquired its stake in 2020, alongside earlier investor Apax Partners.
Financials
Idealista generates an estimated EUR 220 million in annual revenue, primarily from agency subscription and listing fees.
Business Model
The portal charges real estate agencies for listing visibility and premium placement, supplemented by advertising and mortgage referral partnerships.
Products & Services
Key offerings include the core property marketplace, Idealista Data market analytics, a mortgage comparison service, and real estate news coverage.
Competitors
Major competitors include Fotocasa, Habitaclia, Pisos.com and Yaencontre.
Company History & Milestones
Since its 2000 founding, Idealista expanded into Italy in 2009 and Portugal shortly after, with private equity firms Apax Partners and later EQT acquiring majority stakes.
Latest News
Idealista continues to publish widely cited rental price data while expanding its analytics tools for real estate agencies.
User Reviews & Ratings
Idealista is the go-to property search platform in Spain, praised for listing depth, though some criticise its fees and occasional listing quality concerns.
Pros & Cons
Pros: largest listing inventory, detailed price data, strong app. Cons: high agency fees, some outdated listings, occasional rental scams.
Key Statistics
≈70 million monthly visits, ≈1.5 million active listings, and around 1,100 employees.
Frequently Asked Questions
Who owns Idealista? Majority owned by EQT. Is it free? Free for users browsing; agencies pay fees. Does it operate elsewhere? Yes, in Italy and Portugal.
Data Sources
Idealista corporate press releases, Similarweb estimates and Spanish real estate market reports.
Last Updated
September 2026
Related Websites
Fotocasa, Habitaclia, Pisos.com, Yaencontre and Milanuncios.
Website Rankings
Spain's #1 real estate portal by traffic and leading property platform across Southern Europe.
Revenue & Funding History
Idealista was founded in 2000; Apax Partners acquired a majority stake in 2015, followed by EQT in 2020.
Employee Statistics
Idealista employs approximately 1,100 people across sales, product and data teams.
Customer Statistics
The platform serves roughly 15 million monthly active users alongside tens of thousands of subscribed real estate agencies.
Backlink Profile
The site has around 400,000 referring domains, linked from real estate blogs, agency websites and news coverage.
Top Organic Keywords
Leading keywords include "idealista", "pisos en venta", "alquiler madrid" and "idealista barcelona".
Top Referral Sources
Google Search, direct navigation, Facebook and partner real estate agency sites are the top referral channels.
Website Technologies
AWS cloud infrastructure, React front ends, Elasticsearch search and Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager and Idealista's own first-party advertising platform.
API & Developer Information
The Idealista Data API is available to enterprise real estate and analytics partners.
International Seller Opportunities
Idealista enables real estate agencies and developers, including international ones, to list properties for Spanish buyers and renters.
Company history & milestones
- 2000
Idealista launches in Spain
- 2009
Expansion into Italy
- 2015
Apax Partners acquires majority stake
- 2020
EQT acquires majority stake
- 2026
Continues to lead Spanish property search traffic
Latest news
- Idealista reports rising rental prices across major Spanish citiesCinco Días · 2026
- Idealista expands data analytics tools for agenciesExpansión · 2026
Pros & cons
Pros
- Largest property listing inventory in Spain
- Detailed neighbourhood price data and market trends
- Strong mobile app with map-based search
- Wide coverage of rentals, sales and new developments
Cons
- High listing fees criticised by smaller real estate agencies
- Some duplicate or outdated listings reported
- Limited free tools for individual private sellers
- Rental scams occasionally reported despite moderation efforts
Key statistics
Frequently asked questions
Who owns Idealista?
Idealista is majority owned by private equity firm EQT, alongside its founders and other investors.
Is Idealista free to use?
Browsing listings is free for users; real estate agencies pay subscription and listing fees.
Does Idealista operate outside Spain?
Yes, Idealista also operates property portals in Italy and Portugal.
Popular searches
Data sources & confidence
- Idealista corporate press releasesIdealista
- Similarweb estimatesSimilarweb
- Spanish real estate market reportsFotocasa/Idealista market indices
- Data confidence
- High for ownership and corporate structure; traffic and revenue figures are modelled estimates.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics