Luxemburger Wort
Luxembourg's leading newspaper and its digital edition.
Luxemburger Wort at a glance
Luxemburger Wort is a news & media website and one of the most visited sites in Luxembourg, currently ranked #2 in the country. It was founded in 1848 and is headquartered in Luxembourg City, Luxembourg. Today Luxemburger Wort is owned by Mediahuis Luxembourg. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through digital subscriptions, advertising, print sales. Its closest rivals include rtl.lu, paperjam.lu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Luxembourg, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Luxembourg86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Luxembourg
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| luxemburger wort | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Luxembourg web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Luxembourg
Company information
- Website
- wort.lu
- Sector
- News & Media
- Owner
- Mediahuis Luxembourg
- Owner type
- Private media group
- Founded
- 1848
- Headquarters
- Luxembourg City, Luxembourg
- Ownership
- Mediahuis Luxembourg controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- German, French, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Luxemburger Wort operates a news and media publisher focused on Luxembourg. Luxembourg's leading newspaper and its digital edition. Revenue comes mainly from digital subscriptions, supported by the other lines listed below.
- Digital subscriptions
- Advertising
- Print sales
International presence
- Primary market
- Luxembourg
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Luxembourg)
- #2 in this index
- Sector rank
- Leading news & media site in Luxembourg
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rtl.lu | ≈ 3.6 million / month | #3 class competitor | — |
| paperjam.lu | ≈ 2.7 million / month | #4 class competitor | — |
What is Luxemburger Wort?
Luxemburger Wort (wort.lu) is a news and media publisher serving users in Luxembourg. Luxembourg's leading newspaper and its digital edition. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Luxemburger Wort?
The site is operated by Mediahuis Luxembourg. The company was established in 1848 and is headquartered in Luxembourg City, Luxembourg.
Traffic and audience
Traffic estimates place Luxemburger Wort at roughly 6 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Luxemburger Wort makes money
Revenue comes primarily from digital subscriptions, alongside advertising, print sales.
Competitors in Luxembourg
Its closest rivals include rtl.lu, paperjam.lu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1848
Luxemburger Wort is founded in Luxembourg City, Luxembourg.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Luxembourg.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Luxemburger Wort?
Luxemburger Wort is operated by Mediahuis Luxembourg. Private media group structure, based on public filings and press reporting.
Where is Luxemburger Wort headquartered?
Luxemburger Wort is headquartered in Luxembourg City, Luxembourg.
When was Luxemburger Wort founded?
Luxemburger Wort was founded in 1848.
What is Luxemburger Wort's revenue?
Luxemburger Wort does not publish standalone revenue; income comes from digital subscriptions, advertising, print sales.
Who are Luxemburger Wort's competitors?
Main competitors in Luxembourg include rtl.lu, paperjam.lu.
How does Luxemburger Wort make money?
Mainly digital subscriptions, advertising, print sales.
Is Luxemburger Wort publicly traded?
No — Luxemburger Wort is not listed as an independent public company; it is operated by Mediahuis Luxembourg.
How many visitors does Luxemburger Wort get?
Third-party estimates place Luxemburger Wort at roughly 6 million visits per month, mostly from Luxembourg, with 79% mobile traffic.
Is Luxemburger Wort safe?
Luxemburger Wort is an established news & media site founded in 1848 and ranked #2 in Luxembourg; use the official domain wort.lu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswort.lu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLuxembourg and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos