Times of Malta
Malta's most read English-language news site.
Times of Malta at a glance
Times of Malta is a news & media website and one of the most visited sites in Malta, currently ranked #1 in the country. It was founded in 1935 and is headquartered in Birkirkara, Malta. Today Times of Malta is owned by Allied Newspapers. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through advertising, digital subscriptions, print sales. Its closest rivals include maltatoday.com.mt, tvmnews.mt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| times of malta | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Malta
Company information
- Website
- timesofmalta.com
- Sector
- News & Media
- Owner
- Allied Newspapers
- Owner type
- Private media company
- Founded
- 1935
- Headquarters
- Birkirkara, Malta
- Ownership
- Allied Newspapers controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Times of Malta operates a news and media publisher focused on Malta. Malta's most read English-language news site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Print sales
International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Malta)
- #1 in this index
- Sector rank
- Leading news & media site in Malta
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| maltatoday.com.mt | ≈ 5.4 million / month | #2 class competitor | — |
| tvmnews.mt | ≈ 4 million / month | #3 class competitor | — |
What is Times of Malta?
Times of Malta (timesofmalta.com) is a news and media publisher serving users in Malta. Malta's most read English-language news site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Times of Malta?
The site is operated by Allied Newspapers. The company was established in 1935 and is headquartered in Birkirkara, Malta.
Traffic and audience
Traffic estimates place Times of Malta at roughly 9 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Times of Malta makes money
Revenue comes primarily from advertising, alongside digital subscriptions, print sales.
Competitors in Malta
Its closest rivals include maltatoday.com.mt, tvmnews.mt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1935
Times of Malta is founded in Birkirkara, Malta.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Times of Malta?
Times of Malta is operated by Allied Newspapers. Private media company structure, based on public filings and press reporting.
Where is Times of Malta headquartered?
Times of Malta is headquartered in Birkirkara, Malta.
When was Times of Malta founded?
Times of Malta was founded in 1935.
What is Times of Malta's revenue?
Times of Malta does not publish standalone revenue; income comes from advertising, digital subscriptions, print sales.
Who are Times of Malta's competitors?
Main competitors in Malta include maltatoday.com.mt, tvmnews.mt.
How does Times of Malta make money?
Mainly advertising, digital subscriptions, print sales.
Is Times of Malta publicly traded?
No — Times of Malta is not listed as an independent public company; it is operated by Allied Newspapers.
How many visitors does Times of Malta get?
Third-party estimates place Times of Malta at roughly 9 million visits per month, mostly from Malta, with 79% mobile traffic.
Is Times of Malta safe?
Times of Malta is an established news & media site founded in 1935 and ranked #1 in Malta; use the official domain timesofmalta.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstimesofmalta.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos