GO Malta
Maltese telecom operator's customer self-service portal.
GO Malta at a glance
GO Malta is a telecom website and one of the most visited sites in Malta, currently ranked #9 in the country. It was founded in 1975 and is headquartered in Marsa, Malta. Today GO Malta is owned by GO plc. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through mobile and broadband subscriptions, tv packages, data centre services. Its closest rivals include melita.com, epic.com.mt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| go malta | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Malta
Company information
- Website
- gomalta.com
- Sector
- Telecom
- Owner
- GO plc
- Owner type
- Public company
- Founded
- 1975
- Headquarters
- Marsa, Malta
- Employees
- 1,000+
- Ownership
- GO plc controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Maltese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GO Malta operates a telecom operator focused on Malta. Maltese telecom operator's customer self-service portal. Revenue comes mainly from mobile and broadband subscriptions, supported by the other lines listed below.
- Mobile and broadband subscriptions
- TV packages
- Data centre services
Related deals on Amazon
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International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Malta)
- #9 in this index
- Sector rank
- Leading telecom site in Malta
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| melita.com | ≈ 1.2 million / month | #10 class competitor | — |
| epic.com.mt | ≈ 0.9 million / month | #11 class competitor | — |
What is GO Malta?
GO Malta (gomalta.com) is a telecom operator serving users in Malta. Maltese telecom operator's customer self-service portal. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns GO Malta?
The site is operated by GO plc. The company was established in 1975 and is headquartered in Marsa, Malta. It employs around 1,000+.
Traffic and audience
Traffic estimates place GO Malta at roughly 2 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How GO Malta makes money
Revenue comes primarily from mobile and broadband subscriptions, alongside tv packages, data centre services.
Competitors in Malta
Its closest rivals include melita.com, epic.com.mt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1975
GO Malta is founded in Marsa, Malta.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns GO Malta?
GO Malta is operated by GO plc. Public company structure, based on public filings and press reporting.
Where is GO Malta headquartered?
GO Malta is headquartered in Marsa, Malta.
When was GO Malta founded?
GO Malta was founded in 1975.
How many employees does GO Malta have?
GO Malta employs approximately 1,000+ people.
What is GO Malta's revenue?
GO Malta does not publish standalone revenue; income comes from mobile and broadband subscriptions, tv packages, data centre services.
Who are GO Malta's competitors?
Main competitors in Malta include melita.com, epic.com.mt.
How does GO Malta make money?
Mainly mobile and broadband subscriptions, tv packages, data centre services.
Is GO Malta publicly traded?
GO Malta's ownership: Public company.
How many visitors does GO Malta get?
Third-party estimates place GO Malta at roughly 2 million visits per month, mostly from Malta, with 80% mobile traffic.
Is GO Malta safe?
GO Malta is an established telecom site founded in 1975 and ranked #9 in Malta; use the official domain gomalta.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgomalta.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos