University of Malta
Malta's national university and student services portal.
University of Malta at a glance
University of Malta is an education website and one of the most visited sites in Malta, currently ranked #8 in the country. It was founded in 1592 and is headquartered in Msida, Malta. Today University of Malta is owned by University of Malta. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through public funding, international tuition fees, research grants. Its closest rivals include mcast.edu.mt, aum.edu.mt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of malta | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Malta
Company information
- Website
- um.edu.mt
- Sector
- Education
- Owner
- University of Malta
- Owner type
- Public university
- Founded
- 1592
- Headquarters
- Msida, Malta
- Employees
- 1,500+
- Ownership
- University of Malta controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Maltese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of Malta operates an education platform focused on Malta. Malta's national university and student services portal. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- International tuition fees
- Research grants
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Malta)
- #8 in this index
- Sector rank
- Leading education site in Malta
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mcast.edu.mt | ≈ 1.8 million / month | #9 class competitor | — |
| aum.edu.mt | ≈ 1.3 million / month | #10 class competitor | — |
What is University of Malta?
University of Malta (um.edu.mt) is an education platform serving users in Malta. Malta's national university and student services portal. It ranks #8 among the most visited websites in the country in this index, within the education category.
Who owns University of Malta?
The site is operated by University of Malta. The company was established in 1592 and is headquartered in Msida, Malta. It employs around 1,500+.
Traffic and audience
Traffic estimates place University of Malta at roughly 3 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of Malta makes money
Revenue comes primarily from public funding, alongside international tuition fees, research grants.
Competitors in Malta
Its closest rivals include mcast.edu.mt, aum.edu.mt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1592
University of Malta is founded in Msida, Malta.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of Malta?
University of Malta is operated by University of Malta. Public university structure, based on public filings and press reporting.
Where is University of Malta headquartered?
University of Malta is headquartered in Msida, Malta.
When was University of Malta founded?
University of Malta was founded in 1592.
How many employees does University of Malta have?
University of Malta employs approximately 1,500+ people.
What is University of Malta's revenue?
University of Malta does not publish standalone revenue; income comes from public funding, international tuition fees, research grants.
Who are University of Malta's competitors?
Main competitors in Malta include mcast.edu.mt, aum.edu.mt.
How does University of Malta make money?
Mainly public funding, international tuition fees, research grants.
Is University of Malta publicly traded?
University of Malta's ownership: Public university.
How many visitors does University of Malta get?
Third-party estimates place University of Malta at roughly 3 million visits per month, mostly from Malta, with 66% mobile traffic.
Is University of Malta safe?
University of Malta is an established education site founded in 1592 and ranked #8 in Malta; use the official domain um.edu.mt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsum.edu.mt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos