Bank of Valletta
Malta's largest bank and its internet banking platform.
Bank of Valletta at a glance
Bank of Valletta is a finance & banking website and one of the most visited sites in Malta, currently ranked #6 in the country. It was founded in 1974 and is headquartered in Santa Venera, Malta. Today Bank of Valletta is owned by Bank of Valletta plc. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through net interest income, fees and commissions, investment services. Its closest rivals include hsbc.com.mt, apsbank.com.mt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank of valletta | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Malta
Company information
- Website
- bov.com
- Sector
- Finance & Banking
- Owner
- Bank of Valletta plc
- Owner type
- Public company
- Founded
- 1974
- Headquarters
- Santa Venera, Malta
- Employees
- 2,000+
- Ownership
- Bank of Valletta plc controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Maltese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank of Valletta operates a bank and digital financial platform focused on Malta. Malta's largest bank and its internet banking platform. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Investment services
International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Malta)
- #6 in this index
- Sector rank
- Leading finance & banking site in Malta
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hsbc.com.mt | ≈ 2.4 million / month | #7 class competitor | — |
| apsbank.com.mt | ≈ 1.8 million / month | #8 class competitor | — |
What is Bank of Valletta?
Bank of Valletta (bov.com) is a bank and digital financial platform serving users in Malta. Malta's largest bank and its internet banking platform. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank of Valletta?
The site is operated by Bank of Valletta plc. The company was established in 1974 and is headquartered in Santa Venera, Malta. It employs around 2,000+.
Traffic and audience
Traffic estimates place Bank of Valletta at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank of Valletta makes money
Revenue comes primarily from net interest income, alongside fees and commissions, investment services.
Competitors in Malta
Its closest rivals include hsbc.com.mt, apsbank.com.mt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1974
Bank of Valletta is founded in Santa Venera, Malta.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank of Valletta?
Bank of Valletta is operated by Bank of Valletta plc. Public company structure, based on public filings and press reporting.
Where is Bank of Valletta headquartered?
Bank of Valletta is headquartered in Santa Venera, Malta.
When was Bank of Valletta founded?
Bank of Valletta was founded in 1974.
How many employees does Bank of Valletta have?
Bank of Valletta employs approximately 2,000+ people.
What is Bank of Valletta's revenue?
Bank of Valletta does not publish standalone revenue; income comes from net interest income, fees and commissions, investment services.
Who are Bank of Valletta's competitors?
Main competitors in Malta include hsbc.com.mt, apsbank.com.mt.
How does Bank of Valletta make money?
Mainly net interest income, fees and commissions, investment services.
Is Bank of Valletta publicly traded?
Bank of Valletta's ownership: Public company.
How many visitors does Bank of Valletta get?
Third-party estimates place Bank of Valletta at roughly 4 million visits per month, mostly from Malta, with 82% mobile traffic.
Is Bank of Valletta safe?
Bank of Valletta is an established finance & banking site founded in 1974 and ranked #6 in Malta; use the official domain bov.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbov.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos