Landsbankinn
One of Iceland's largest banks and its online banking service.
Landsbankinn at a glance
Landsbankinn is a finance & banking website and one of the most visited sites in Iceland, currently ranked #6 in the country. It was founded in 2008 and is headquartered in Reykjavík, Iceland. Today Landsbankinn is owned by Icelandic State Financial Investments. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through net interest income, fees and commissions, asset management. Its closest rivals include arionbanki.is, islandsbanki.is.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Iceland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iceland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iceland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| landsbankinn | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iceland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Iceland
Company information
- Website
- landsbankinn.is
- Sector
- Finance & Banking
- Owner
- Icelandic State Financial Investments
- Owner type
- State-owned company
- Founded
- 2008
- Headquarters
- Reykjavík, Iceland
- Employees
- 800+
- Ownership
- Icelandic State Financial Investments controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Icelandic, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Landsbankinn operates a bank and digital financial platform focused on Iceland. One of Iceland's largest banks and its online banking service. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Asset management
International presence
- Primary market
- Iceland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iceland)
- #6 in this index
- Sector rank
- Leading finance & banking site in Iceland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| arionbanki.is | ≈ 1.8 million / month | #7 class competitor | — |
| islandsbanki.is | ≈ 1.3 million / month | #8 class competitor | — |
What is Landsbankinn?
Landsbankinn (landsbankinn.is) is a bank and digital financial platform serving users in Iceland. One of Iceland's largest banks and its online banking service. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Landsbankinn?
The site is operated by Icelandic State Financial Investments. The company was established in 2008 and is headquartered in Reykjavík, Iceland. It employs around 800+.
Traffic and audience
Traffic estimates place Landsbankinn at roughly 3 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Landsbankinn makes money
Revenue comes primarily from net interest income, alongside fees and commissions, asset management.
Competitors in Iceland
Its closest rivals include arionbanki.is, islandsbanki.is.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Landsbankinn is founded in Reykjavík, Iceland.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Iceland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Landsbankinn?
Landsbankinn is operated by Icelandic State Financial Investments. State-owned company structure, based on public filings and press reporting.
Where is Landsbankinn headquartered?
Landsbankinn is headquartered in Reykjavík, Iceland.
When was Landsbankinn founded?
Landsbankinn was founded in 2008.
How many employees does Landsbankinn have?
Landsbankinn employs approximately 800+ people.
What is Landsbankinn's revenue?
Landsbankinn does not publish standalone revenue; income comes from net interest income, fees and commissions, asset management.
Who are Landsbankinn's competitors?
Main competitors in Iceland include arionbanki.is, islandsbanki.is.
How does Landsbankinn make money?
Mainly net interest income, fees and commissions, asset management.
Is Landsbankinn publicly traded?
Landsbankinn's ownership: State-owned company.
How many visitors does Landsbankinn get?
Third-party estimates place Landsbankinn at roughly 3 million visits per month, mostly from Iceland, with 82% mobile traffic.
Is Landsbankinn safe?
Landsbankinn is an established finance & banking site founded in 2008 and ranked #6 in Iceland; use the official domain landsbankinn.is and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslandsbankinn.is
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIceland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos