Bland.is
Iceland's biggest community forum and classifieds hybrid.
Bland.is at a glance
Bland.is is a blogs & forums website and one of the most visited sites in Iceland, currently ranked #4 in the country. It was founded in 1999 and is headquartered in Reykjavík, Iceland. Today Bland.is is owned by Bland. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through advertising, paid listings. Its closest rivals include visir.is, malid.is.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search47%
- Direct33%
- Social12%
- Referral6%
- Paid2%
Audience & demographics
- Men58%
- Women42%
- Age 18-2429%
- Age 25-3432%
- Age 35-4419%
The audience is concentrated in Iceland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iceland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iceland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bland.is | 1 | Very high | Dominant |
| forum | Top 10 | High | — |
| reviews | Top 10 | High | — |
| how to | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iceland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading blogs & forums apps in Iceland
Company information
- Website
- bland.is
- Sector
- Blogs & Forums
- Owner
- Bland
- Owner type
- Private company
- Founded
- 1999
- Headquarters
- Reykjavík, Iceland
- Ownership
- Bland controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Icelandic
- Top traffic sources
- organic search, direct, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bland.is operates a community, blog and forum platform focused on Iceland. Iceland's biggest community forum and classifieds hybrid. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Paid listings
International presence
- Primary market
- Iceland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iceland)
- #4 in this index
- Sector rank
- Leading blogs & forums site in Iceland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| visir.is | ≈ 2.4 million / month | #5 class competitor | — |
| malid.is | ≈ 1.8 million / month | #6 class competitor | — |
What is Bland.is?
Bland.is (bland.is) is a community, blog and forum platform serving users in Iceland. Iceland's biggest community forum and classifieds hybrid. It ranks #4 among the most visited websites in the country in this index, within the blogs & forums category.
Who owns Bland.is?
The site is operated by Bland. The company was established in 1999 and is headquartered in Reykjavík, Iceland.
Traffic and audience
Traffic estimates place Bland.is at roughly 4 million visits per month, about 0.1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 6.4 pages per visit with an average session of 9 min.
How Bland.is makes money
Revenue comes primarily from advertising, alongside paid listings.
Competitors in Iceland
Its closest rivals include visir.is, malid.is.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Bland.is is founded in Reykjavík, Iceland.
- Growth phase
Expands its blogs & forums offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Iceland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large archive of user-generated answers
- Active community with fast replies
- Strong long-tail search visibility
- Free participation
Cons
- Moderation quality varies by section
- Outdated threads rank in search
- Advertising density on popular pages
- Tone can be hostile to newcomers
Key statistics
Frequently asked questions
Who owns Bland.is?
Bland.is is operated by Bland. Private company structure, based on public filings and press reporting.
Where is Bland.is headquartered?
Bland.is is headquartered in Reykjavík, Iceland.
When was Bland.is founded?
Bland.is was founded in 1999.
What is Bland.is's revenue?
Bland.is does not publish standalone revenue; income comes from advertising, paid listings.
Who are Bland.is's competitors?
Main competitors in Iceland include visir.is, malid.is.
How does Bland.is make money?
Mainly advertising, paid listings.
Is Bland.is publicly traded?
No — Bland.is is not listed as an independent public company; it is operated by Bland.
How many visitors does Bland.is get?
Third-party estimates place Bland.is at roughly 4 million visits per month, mostly from Iceland, with 70% mobile traffic.
Is Bland.is safe?
Bland.is is an established blogs & forums site founded in 1999 and ranked #4 in Iceland; use the official domain bland.is and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbland.is
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIceland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos