Icelandic Met Office
Weather, earthquake and volcano monitoring for Iceland.
Icelandic Met Office at a glance
Icelandic Met Office is a government website and one of the most visited sites in Iceland, currently ranked #8 in the country. It was founded in 1920 and is headquartered in Reykjavík, Iceland. Today Icelandic Met Office is owned by Government of Iceland. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through public funding, data services for aviation and industry. Its closest rivals include safetravel.is, yr.no.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Iceland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iceland94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iceland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| icelandic met office | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iceland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Iceland
Company information
- Website
- vedur.is
- Sector
- Government
- Owner
- Government of Iceland
- Owner type
- Government agency
- Founded
- 1920
- Headquarters
- Reykjavík, Iceland
- Ownership
- Government of Iceland controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Icelandic, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Icelandic Met Office operates an official government service portal focused on Iceland. Weather, earthquake and volcano monitoring for Iceland. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Data services for aviation and industry
International presence
- Primary market
- Iceland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iceland)
- #8 in this index
- Sector rank
- Leading government site in Iceland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| safetravel.is | ≈ 3 million / month | #9 class competitor | — |
| yr.no | ≈ 2.3 million / month | #10 class competitor | — |
What is Icelandic Met Office?
Icelandic Met Office (vedur.is) is an official government service portal serving users in Iceland. Weather, earthquake and volcano monitoring for Iceland. It ranks #8 among the most visited websites in the country in this index, within the government category.
Who owns Icelandic Met Office?
The site is operated by Government of Iceland. The company was established in 1920 and is headquartered in Reykjavík, Iceland.
Traffic and audience
Traffic estimates place Icelandic Met Office at roughly 5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Icelandic Met Office makes money
Revenue comes primarily from public funding, alongside data services for aviation and industry.
Competitors in Iceland
Its closest rivals include safetravel.is, yr.no.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1920
Icelandic Met Office is founded in Reykjavík, Iceland.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Iceland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Icelandic Met Office?
Icelandic Met Office is operated by Government of Iceland. Government agency structure, based on public filings and press reporting.
Where is Icelandic Met Office headquartered?
Icelandic Met Office is headquartered in Reykjavík, Iceland.
When was Icelandic Met Office founded?
Icelandic Met Office was founded in 1920.
What is Icelandic Met Office's revenue?
Icelandic Met Office does not publish standalone revenue; income comes from public funding, data services for aviation and industry.
Who are Icelandic Met Office's competitors?
Main competitors in Iceland include safetravel.is, yr.no.
How does Icelandic Met Office make money?
Mainly public funding, data services for aviation and industry.
Is Icelandic Met Office publicly traded?
Icelandic Met Office's ownership: Government agency.
How many visitors does Icelandic Met Office get?
Third-party estimates place Icelandic Met Office at roughly 5 million visits per month, mostly from Iceland, with 69% mobile traffic.
Is Icelandic Met Office safe?
Icelandic Met Office is an established government site founded in 1920 and ranked #8 in Iceland; use the official domain vedur.is and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvedur.is
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIceland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos