University of Iceland
Iceland's largest university and its academic portal.
University of Iceland at a glance
University of Iceland is an education website and one of the most visited sites in Iceland, currently ranked #10 in the country. It was founded in 1911 and is headquartered in Reykjavík, Iceland. Today University of Iceland is owned by University of Iceland. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through public funding, research grants, registration fees. Its closest rivals include ru.is, unak.is.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Iceland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iceland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iceland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of iceland | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iceland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Iceland
Company information
- Website
- hi.is
- Sector
- Education
- Owner
- University of Iceland
- Owner type
- Public university
- Founded
- 1911
- Headquarters
- Reykjavík, Iceland
- Employees
- 1,500+
- Ownership
- University of Iceland controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Icelandic, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of Iceland operates an education platform focused on Iceland. Iceland's largest university and its academic portal. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Research grants
- Registration fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Iceland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iceland)
- #10 in this index
- Sector rank
- Leading education site in Iceland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ru.is | ≈ 1.8 million / month | #11 class competitor | — |
| unak.is | ≈ 1.3 million / month | #12 class competitor | — |
What is University of Iceland?
University of Iceland (hi.is) is an education platform serving users in Iceland. Iceland's largest university and its academic portal. It ranks #10 among the most visited websites in the country in this index, within the education category.
Who owns University of Iceland?
The site is operated by University of Iceland. The company was established in 1911 and is headquartered in Reykjavík, Iceland. It employs around 1,500+.
Traffic and audience
Traffic estimates place University of Iceland at roughly 3 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of Iceland makes money
Revenue comes primarily from public funding, alongside research grants, registration fees.
Competitors in Iceland
Its closest rivals include ru.is, unak.is.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1911
University of Iceland is founded in Reykjavík, Iceland.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Iceland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of Iceland?
University of Iceland is operated by University of Iceland. Public university structure, based on public filings and press reporting.
Where is University of Iceland headquartered?
University of Iceland is headquartered in Reykjavík, Iceland.
When was University of Iceland founded?
University of Iceland was founded in 1911.
How many employees does University of Iceland have?
University of Iceland employs approximately 1,500+ people.
What is University of Iceland's revenue?
University of Iceland does not publish standalone revenue; income comes from public funding, research grants, registration fees.
Who are University of Iceland's competitors?
Main competitors in Iceland include ru.is, unak.is.
How does University of Iceland make money?
Mainly public funding, research grants, registration fees.
Is University of Iceland publicly traded?
University of Iceland's ownership: Public university.
How many visitors does University of Iceland get?
Third-party estimates place University of Iceland at roughly 3 million visits per month, mostly from Iceland, with 66% mobile traffic.
Is University of Iceland safe?
University of Iceland is an established education site founded in 1911 and ranked #10 in Iceland; use the official domain hi.is and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshi.is
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIceland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos