MaltaPark
Malta's long-running classifieds marketplace.
MaltaPark at a glance
MaltaPark is a classifieds website and one of the most visited sites in Malta, currently ranked #4 in the country. It was founded in 2003 and is headquartered in Malta. Today MaltaPark is owned by MaltaPark. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through paid listings and boosts, business accounts, advertising. Its closest rivals include propertymarket.com.mt, facebook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Malta, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malta86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malta
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| maltapark | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malta web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Malta
Company information
- Website
- maltapark.com
- Sector
- Classifieds
- Owner
- MaltaPark
- Owner type
- Private company
- Founded
- 2003
- Headquarters
- Malta
- Ownership
- MaltaPark controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Maltese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MaltaPark operates a classifieds and listings marketplace focused on Malta. Malta's long-running classifieds marketplace. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Business accounts
- Advertising
International presence
- Primary market
- Malta
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Malta)
- #4 in this index
- Sector rank
- Leading classifieds site in Malta
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| propertymarket.com.mt | ≈ 2.4 million / month | #5 class competitor | — |
| facebook.com | ≈ 1.8 million / month | #6 class competitor | — |
What is MaltaPark?
MaltaPark (maltapark.com) is a classifieds and listings marketplace serving users in Malta. Malta's long-running classifieds marketplace. It ranks #4 among the most visited websites in the country in this index, within the classifieds category.
Who owns MaltaPark?
The site is operated by MaltaPark. The company was established in 2003 and is headquartered in Malta.
Traffic and audience
Traffic estimates place MaltaPark at roughly 4 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How MaltaPark makes money
Revenue comes primarily from paid listings and boosts, alongside business accounts, advertising.
Competitors in Malta
Its closest rivals include propertymarket.com.mt, facebook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
MaltaPark is founded in Malta.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Malta.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns MaltaPark?
MaltaPark is operated by MaltaPark. Private company structure, based on public filings and press reporting.
Where is MaltaPark headquartered?
MaltaPark is headquartered in Malta.
When was MaltaPark founded?
MaltaPark was founded in 2003.
What is MaltaPark's revenue?
MaltaPark does not publish standalone revenue; income comes from paid listings and boosts, business accounts, advertising.
Who are MaltaPark's competitors?
Main competitors in Malta include propertymarket.com.mt, facebook.com.
How does MaltaPark make money?
Mainly paid listings and boosts, business accounts, advertising.
Is MaltaPark publicly traded?
No — MaltaPark is not listed as an independent public company; it is operated by MaltaPark.
How many visitors does MaltaPark get?
Third-party estimates place MaltaPark at roughly 4 million visits per month, mostly from Malta, with 73% mobile traffic.
Is MaltaPark safe?
MaltaPark is an established classifieds site founded in 2003 and ranked #4 in Malta; use the official domain maltapark.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmaltapark.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalta and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos