OLX.ba
The country's dominant classifieds and marketplace platform.
OLX.ba at a glance
OLX.ba is a classifieds website and one of the most visited sites in Bosnia and Herzegovina, currently ranked #3 in the country. It was founded in 2009 and is headquartered in Sarajevo, Bosnia and Herzegovina. Today OLX.ba is owned by OLX.ba. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through paid listings and boosts, shop subscriptions, advertising. Its closest rivals include kupujemprodajem.com, autoscout24.ba.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Bosnia and Herzegovina, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bosnia and Herzegovina86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bosnia and Herzegovina
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx.ba | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bosnia and Herzegovina web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Bosnia and Herzegovina
Company information
- Website
- olx.ba
- Sector
- Classifieds
- Owner
- OLX.ba
- Owner type
- Private company
- Founded
- 2009
- Headquarters
- Sarajevo, Bosnia and Herzegovina
- Employees
- 100+
- Ownership
- OLX.ba controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bosnian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX.ba operates a classifieds and listings marketplace focused on Bosnia and Herzegovina. The country's dominant classifieds and marketplace platform. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Shop subscriptions
- Advertising
International presence
- Primary market
- Bosnia and Herzegovina
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bosnia and Herzegovina)
- #3 in this index
- Sector rank
- Leading classifieds site in Bosnia and Herzegovina
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kupujemprodajem.com | ≈ 10.8 million / month | #4 class competitor | — |
| autoscout24.ba | ≈ 8.1 million / month | #5 class competitor | — |
What is OLX.ba?
OLX.ba (olx.ba) is a classifieds and listings marketplace serving users in Bosnia and Herzegovina. The country's dominant classifieds and marketplace platform. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX.ba?
The site is operated by OLX.ba. The company was established in 2009 and is headquartered in Sarajevo, Bosnia and Herzegovina. It employs around 100+.
Traffic and audience
Traffic estimates place OLX.ba at roughly 18 million visits per month, about 0.6 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX.ba makes money
Revenue comes primarily from paid listings and boosts, alongside shop subscriptions, advertising.
Competitors in Bosnia and Herzegovina
Its closest rivals include kupujemprodajem.com, autoscout24.ba.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
OLX.ba is founded in Sarajevo, Bosnia and Herzegovina.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Bosnia and Herzegovina.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX.ba?
OLX.ba is operated by OLX.ba. Private company structure, based on public filings and press reporting.
Where is OLX.ba headquartered?
OLX.ba is headquartered in Sarajevo, Bosnia and Herzegovina.
When was OLX.ba founded?
OLX.ba was founded in 2009.
How many employees does OLX.ba have?
OLX.ba employs approximately 100+ people.
What is OLX.ba's revenue?
OLX.ba does not publish standalone revenue; income comes from paid listings and boosts, shop subscriptions, advertising.
Who are OLX.ba's competitors?
Main competitors in Bosnia and Herzegovina include kupujemprodajem.com, autoscout24.ba.
How does OLX.ba make money?
Mainly paid listings and boosts, shop subscriptions, advertising.
Is OLX.ba publicly traded?
No — OLX.ba is not listed as an independent public company; it is operated by OLX.ba.
How many visitors does OLX.ba get?
Third-party estimates place OLX.ba at roughly 18 million visits per month, mostly from Bosnia and Herzegovina, with 73% mobile traffic.
Is OLX.ba safe?
OLX.ba is an established classifieds site founded in 2009 and ranked #3 in Bosnia and Herzegovina; use the official domain olx.ba and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.ba
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBosnia and Herzegovina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos