News & Media#2 in Bosnia and Herzegovina

Dnevni Avaz

Major Bosnian daily newspaper and news site.

avaz.ba ↗Updated September 2026

Dnevni Avaz at a glance

Dnevni Avaz is a news & media website and one of the most visited sites in Bosnia and Herzegovina, currently ranked #2 in the country. It was founded in 1993 and is headquartered in Sarajevo, Bosnia and Herzegovina. Today Dnevni Avaz is owned by Avaz-roto press. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through advertising, print sales, sponsored content. Its closest rivals include klix.ba, oslobodjenje.ba.

Traffic statistics

≈ 12 million
Monthly visits
≈ 2.8 million
Weekly visits
≈ 0.4 million
Daily visits
≈ 5 million / month
Unique visitors
#2 in Bosnia and Herzegovina
Country rank
≈ 3.1
Pages / visit
≈ 3 min
Avg. visit
≈ 58%
Bounce rate
≈ 79% mobile
Mobile traffic
≈ 5
Visits per second
#2
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 11.3 million / month+2%
Q2≈ 11.6 million / month+3%
Q3≈ 12 million / month+3%
Q4≈ 12.7 million / month+6%

Traffic sources

  • Direct37%
  • Organic search34%
  • Social18%
  • News aggregators8%
  • Email3%

Audience & demographics

  • Men55%
  • Women45%
  • Age 35-4426%
  • Age 45-5423%
  • Age 25-3422%

The audience is concentrated in Bosnia and Herzegovina, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Bosnia and Herzegovina86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 3.6 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Bosnia and Herzegovina

Top organic keywords

KeywordPositionVolumeTraffic share
dnevni avaz1Very highDominant
breaking newsTop 10High—
today's headlinesTop 10High—
live coverageTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Next.jsPHP / CMS backendVarnish cachingAMPVideo streaming stack

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsGoogle Ad ManagerTaboolaOutbrainPrebid

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 79% mobile
Position in country
Among the leading news & media apps in Bosnia and Herzegovina

Company information

Website
avaz.ba
Sector
News & Media
Owner
Avaz-roto press
Owner type
Private media company
Founded
1993
Headquarters
Sarajevo, Bosnia and Herzegovina
Ownership
Avaz-roto press controls the platform. Ownership details are based on public filings and press reporting.
Languages
Bosnian
Top traffic sources
direct, organic search, social

Financials

Revenue
Not publicly disclosed
Ownership
Private media company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Dnevni Avaz operates a news and media publisher focused on Bosnia and Herzegovina. Major Bosnian daily newspaper and news site. Revenue comes mainly from advertising, supported by the other lines listed below.

  • Advertising
  • Print sales
  • Sponsored content

International presence

Primary market
Bosnia and Herzegovina
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 5 million / month
Monthly reach
≈ 3.1 pages per visit, ≈ 3 min average session
Engagement

Website rankings

Country rank (Bosnia and Herzegovina)
#2 in this index
Sector rank
Leading news & media site in Bosnia and Herzegovina

Main competitors

klix.baoslobodjenje.ba

Website comparisons

WebsiteMonthly visitsRankNotes
klix.ba≈ 7.2 million / month#3 class competitor—
oslobodjenje.ba≈ 5.4 million / month#4 class competitor—

What is Dnevni Avaz?

Dnevni Avaz (avaz.ba) is a news and media publisher serving users in Bosnia and Herzegovina. Major Bosnian daily newspaper and news site. It ranks #2 among the most visited websites in the country in this index, within the news & media category.

Who owns Dnevni Avaz?

The site is operated by Avaz-roto press. The company was established in 1993 and is headquartered in Sarajevo, Bosnia and Herzegovina.

Traffic and audience

Traffic estimates place Dnevni Avaz at roughly 12 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.

How Dnevni Avaz makes money

Revenue comes primarily from advertising, alongside print sales, sponsored content.

Competitors in Bosnia and Herzegovina

Its closest rivals include klix.ba, oslobodjenje.ba.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1993

    Dnevni Avaz is founded in Sarajevo, Bosnia and Herzegovina.

  2. Growth phase

    Expands its news & media offering and moves to a mobile-first product.

  3. Today

    Ranks #2 among the most visited websites in Bosnia and Herzegovina.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Broad daily news coverage with national reach
  • Fast breaking-news publishing
  • Free access to most articles
  • Strong presence in search and social

Cons

  • Heavy advertising load on article pages
  • Editorial line criticised by parts of the audience
  • Clickbait headlines on high-traffic sections
  • Paywall limits on premium content

Key statistics

Founded1993
HeadquartersSarajevo, Bosnia and Herzegovina
Monthly visits≈ 12 million
Country rank#2 in Bosnia and Herzegovina
SectorNews & Media
Primary marketBosnia and Herzegovina
Founded1993
Monthly visits≈ 12 million

Frequently asked questions

Who owns Dnevni Avaz?

Dnevni Avaz is operated by Avaz-roto press. Private media company structure, based on public filings and press reporting.

Where is Dnevni Avaz headquartered?

Dnevni Avaz is headquartered in Sarajevo, Bosnia and Herzegovina.

When was Dnevni Avaz founded?

Dnevni Avaz was founded in 1993.

What is Dnevni Avaz's revenue?

Dnevni Avaz does not publish standalone revenue; income comes from advertising, print sales, sponsored content.

Who are Dnevni Avaz's competitors?

Main competitors in Bosnia and Herzegovina include klix.ba, oslobodjenje.ba.

How does Dnevni Avaz make money?

Mainly advertising, print sales, sponsored content.

Is Dnevni Avaz publicly traded?

No — Dnevni Avaz is not listed as an independent public company; it is operated by Avaz-roto press.

How many visitors does Dnevni Avaz get?

Third-party estimates place Dnevni Avaz at roughly 12 million visits per month, mostly from Bosnia and Herzegovina, with 79% mobile traffic.

Is Dnevni Avaz safe?

Dnevni Avaz is an established news & media site founded in 1993 and ranked #2 in Bosnia and Herzegovina; use the official domain avaz.ba and HTTPS.

Popular searches

dnevni avazdnevni avaz logindnevni avaz appwho owns dnevni avazis dnevni avaz safe

Data sources & confidence

  • Company website and public announcements
    avaz.ba
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Bosnia and Herzegovina and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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