Klix.ba
Bosnia and Herzegovina's most visited news portal.
Klix.ba at a glance
Klix.ba is a news & media website and one of the most visited sites in Bosnia and Herzegovina, currently ranked #1 in the country. It was founded in 2003 and is headquartered in Sarajevo, Bosnia and Herzegovina. Today Klix.ba is owned by Klix. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through advertising, video pre-roll, sponsored content. Its closest rivals include avaz.ba, n1info.ba, nezavisne.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bosnia and Herzegovina, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bosnia and Herzegovina86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bosnia and Herzegovina
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| klix.ba | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bosnia and Herzegovina web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bosnia and Herzegovina
Company information
- Website
- klix.ba
- Sector
- News & Media
- Owner
- Klix
- Owner type
- Private media company
- Founded
- 2003
- Headquarters
- Sarajevo, Bosnia and Herzegovina
- Ownership
- Klix controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bosnian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Klix.ba operates a news and media publisher focused on Bosnia and Herzegovina. Bosnia and Herzegovina's most visited news portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Video pre-roll
- Sponsored content
International presence
- Primary market
- Bosnia and Herzegovina
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bosnia and Herzegovina)
- #1 in this index
- Sector rank
- Leading news & media site in Bosnia and Herzegovina
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| avaz.ba | ≈ 13.2 million / month | #2 class competitor | — |
| n1info.ba | ≈ 9.9 million / month | #3 class competitor | — |
| nezavisne.com | ≈ 6.6 million / month | #4 class competitor | — |
What is Klix.ba?
Klix.ba (klix.ba) is a news and media publisher serving users in Bosnia and Herzegovina. Bosnia and Herzegovina's most visited news portal. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Klix.ba?
The site is operated by Klix. The company was established in 2003 and is headquartered in Sarajevo, Bosnia and Herzegovina.
Traffic and audience
Traffic estimates place Klix.ba at roughly 22 million visits per month, about 0.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Klix.ba makes money
Revenue comes primarily from advertising, alongside video pre-roll, sponsored content.
Competitors in Bosnia and Herzegovina
Its closest rivals include avaz.ba, n1info.ba, nezavisne.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Klix.ba is founded in Sarajevo, Bosnia and Herzegovina.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Bosnia and Herzegovina.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Klix.ba?
Klix.ba is operated by Klix. Private media company structure, based on public filings and press reporting.
Where is Klix.ba headquartered?
Klix.ba is headquartered in Sarajevo, Bosnia and Herzegovina.
When was Klix.ba founded?
Klix.ba was founded in 2003.
What is Klix.ba's revenue?
Klix.ba does not publish standalone revenue; income comes from advertising, video pre-roll, sponsored content.
Who are Klix.ba's competitors?
Main competitors in Bosnia and Herzegovina include avaz.ba, n1info.ba, nezavisne.com.
How does Klix.ba make money?
Mainly advertising, video pre-roll, sponsored content.
Is Klix.ba publicly traded?
No — Klix.ba is not listed as an independent public company; it is operated by Klix.
How many visitors does Klix.ba get?
Third-party estimates place Klix.ba at roughly 22 million visits per month, mostly from Bosnia and Herzegovina, with 79% mobile traffic.
Is Klix.ba safe?
Klix.ba is an established news & media site founded in 2003 and ranked #1 in Bosnia and Herzegovina; use the official domain klix.ba and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsklix.ba
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBosnia and Herzegovina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos