Roshan Garan
Afghan online marketplace and classifieds listings.
Roshan Garan at a glance
Roshan Garan is a classifieds website and one of the most visited sites in Afghanistan, currently ranked #5 in the country. It was founded in 2018 and is headquartered in Kabul, Afghanistan. Today Roshan Garan is owned by Roshan Garan. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through paid listings, featured ads, advertising. Its closest rivals include baaryak.com, dakika.com.af.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Afghanistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Afghanistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| roshan garan | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Afghanistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Afghanistan
Company information
- Website
- roshangaran.com
- Sector
- Classifieds
- Owner
- Roshan Garan
- Owner type
- Private company
- Founded
- 2018
- Headquarters
- Kabul, Afghanistan
- Ownership
- Roshan Garan controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dari, Pashto
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Roshan Garan operates a classifieds and listings marketplace focused on Afghanistan. Afghan online marketplace and classifieds listings. Revenue comes mainly from paid listings, supported by the other lines listed below.
- Paid listings
- Featured ads
- Advertising
International presence
- Primary market
- Afghanistan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Afghanistan)
- #5 in this index
- Sector rank
- Leading classifieds site in Afghanistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| baaryak.com | ≈ 1.8 million / month | #6 class competitor | — |
| dakika.com.af | ≈ 1.3 million / month | #7 class competitor | — |
What is Roshan Garan?
Roshan Garan (roshangaran.com) is a classifieds and listings marketplace serving users in Afghanistan. Afghan online marketplace and classifieds listings. It ranks #5 among the most visited websites in the country in this index, within the classifieds category.
Who owns Roshan Garan?
The site is operated by Roshan Garan. The company was established in 2018 and is headquartered in Kabul, Afghanistan.
Traffic and audience
Traffic estimates place Roshan Garan at roughly 3 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Roshan Garan makes money
Revenue comes primarily from paid listings, alongside featured ads, advertising.
Competitors in Afghanistan
Its closest rivals include baaryak.com, dakika.com.af.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Roshan Garan is founded in Kabul, Afghanistan.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Afghanistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Roshan Garan?
Roshan Garan is operated by Roshan Garan. Private company structure, based on public filings and press reporting.
Where is Roshan Garan headquartered?
Roshan Garan is headquartered in Kabul, Afghanistan.
When was Roshan Garan founded?
Roshan Garan was founded in 2018.
What is Roshan Garan's revenue?
Roshan Garan does not publish standalone revenue; income comes from paid listings, featured ads, advertising.
Who are Roshan Garan's competitors?
Main competitors in Afghanistan include baaryak.com, dakika.com.af.
How does Roshan Garan make money?
Mainly paid listings, featured ads, advertising.
Is Roshan Garan publicly traded?
No — Roshan Garan is not listed as an independent public company; it is operated by Roshan Garan.
How many visitors does Roshan Garan get?
Third-party estimates place Roshan Garan at roughly 3 million visits per month, mostly from Afghanistan, with 73% mobile traffic.
Is Roshan Garan safe?
Roshan Garan is an established classifieds site founded in 2018 and ranked #5 in Afghanistan; use the official domain roshangaran.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroshangaran.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAfghanistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos