Expat-Dakar
Senegal's leading classifieds marketplace for goods and housing.
Expat-Dakar at a glance
Expat-Dakar is a classifieds website and one of the most visited sites in Senegal, currently ranked #8 in the country. It was founded in 2010 and is headquartered in Dakar, Senegal. Today Expat-Dakar is owned by Expat-Dakar. Our estimates put its audience at ≈ 3.5 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include coinafrique.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.3 million / month | +2% |
| Q2 | ≈ 3.4 million / month | +3% |
| Q3 | ≈ 3.5 million / month | +3% |
| Q4 | ≈ 3.7 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Senegal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Senegal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Senegal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| expat-dakar | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Senegal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Senegal
Company information
- Website
- expat-dakar.com
- Sector
- Classifieds
- Owner
- Expat-Dakar
- Owner type
- Private company
- Founded
- 2010
- Headquarters
- Dakar, Senegal
- Employees
- 50-100
- Ownership
- Expat-Dakar controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Expat-Dakar operates a classifieds and listings marketplace focused on Senegal. Senegal's leading classifieds marketplace for goods and housing. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
International presence
- Primary market
- Senegal
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Senegal)
- #8 in this index
- Sector rank
- Leading classifieds site in Senegal
- Global rank
- Top 90,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coinafrique.com | ≈ 2.1 million / month | #9 class competitor | — |
What is Expat-Dakar?
Expat-Dakar (expat-dakar.com) is a classifieds and listings marketplace serving users in Senegal. Senegal's leading classifieds marketplace for goods and housing. It ranks #8 among the most visited websites in the country in this index, within the classifieds category.
Who owns Expat-Dakar?
The site is operated by Expat-Dakar. The company was established in 2010 and is headquartered in Dakar, Senegal. It employs around 50-100.
Traffic and audience
Traffic estimates place Expat-Dakar at roughly 3.5 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Expat-Dakar makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Senegal
Its closest rivals include coinafrique.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Expat-Dakar is founded in Dakar, Senegal.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Senegal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Expat-Dakar?
Expat-Dakar is operated by Expat-Dakar. Private company structure, based on public filings and press reporting.
Where is Expat-Dakar headquartered?
Expat-Dakar is headquartered in Dakar, Senegal.
When was Expat-Dakar founded?
Expat-Dakar was founded in 2010.
How many employees does Expat-Dakar have?
Expat-Dakar employs approximately 50-100 people.
What is Expat-Dakar's revenue?
Expat-Dakar does not publish standalone revenue; income comes from listing fees, advertising.
Who are Expat-Dakar's competitors?
Main competitors in Senegal include coinafrique.com.
How does Expat-Dakar make money?
Mainly listing fees, advertising.
Is Expat-Dakar publicly traded?
No — Expat-Dakar is not listed as an independent public company; it is operated by Expat-Dakar.
How many visitors does Expat-Dakar get?
Third-party estimates place Expat-Dakar at roughly 3.5 million visits per month, mostly from Senegal, with 73% mobile traffic.
Is Expat-Dakar safe?
Expat-Dakar is an established classifieds site founded in 2010 and ranked #8 in Senegal; use the official domain expat-dakar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexpat-dakar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSenegal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos