Wave Senegal
Low-cost mobile money service widely used in Senegal.
Wave Senegal at a glance
Wave Senegal is a finance & banking website and one of the most visited sites in Senegal, currently ranked #7 in the country. It was founded in 2018 and is headquartered in Dakar, Senegal. Today Wave Senegal is owned by Wave Mobile Money. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through transaction fees. Its closest rivals include orange.sn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Senegal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Senegal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Senegal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wave senegal | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Senegal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Senegal
Company information
- Website
- wave.com
- Sector
- Finance & Banking
- Owner
- Wave Mobile Money
- Owner type
- Private company
- Founded
- 2018
- Headquarters
- Dakar, Senegal
- Employees
- 1,000+
- Ownership
- Wave Mobile Money controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Wave Senegal operates a bank and digital financial platform focused on Senegal. Low-cost mobile money service widely used in Senegal. Revenue comes mainly from transaction fees, supported by the other lines listed below.
- Transaction fees
International presence
- Primary market
- Senegal
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Senegal)
- #7 in this index
- Sector rank
- Leading finance & banking site in Senegal
- Global rank
- Top 100,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| orange.sn | ≈ 1.8 million / month | #8 class competitor | — |
What is Wave Senegal?
Wave Senegal (wave.com) is a bank and digital financial platform serving users in Senegal. Low-cost mobile money service widely used in Senegal. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Wave Senegal?
The site is operated by Wave Mobile Money. The company was established in 2018 and is headquartered in Dakar, Senegal. It employs around 1,000+.
Traffic and audience
Traffic estimates place Wave Senegal at roughly 3 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Wave Senegal makes money
Revenue comes primarily from transaction fees, alongside .
Competitors in Senegal
Its closest rivals include orange.sn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Wave Senegal is founded in Dakar, Senegal.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Senegal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Wave Senegal?
Wave Senegal is operated by Wave Mobile Money. Private company structure, based on public filings and press reporting.
Where is Wave Senegal headquartered?
Wave Senegal is headquartered in Dakar, Senegal.
When was Wave Senegal founded?
Wave Senegal was founded in 2018.
How many employees does Wave Senegal have?
Wave Senegal employs approximately 1,000+ people.
What is Wave Senegal's revenue?
Wave Senegal does not publish standalone revenue; income comes from transaction fees.
Who are Wave Senegal's competitors?
Main competitors in Senegal include orange.sn.
How does Wave Senegal make money?
Mainly transaction fees.
Is Wave Senegal publicly traded?
No — Wave Senegal is not listed as an independent public company; it is operated by Wave Mobile Money.
How many visitors does Wave Senegal get?
Third-party estimates place Wave Senegal at roughly 3 million visits per month, mostly from Senegal, with 82% mobile traffic.
Is Wave Senegal safe?
Wave Senegal is an established finance & banking site founded in 2018 and ranked #7 in Senegal; use the official domain wave.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswave.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSenegal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos