Orange Senegal (Sonatel)
Senegal's largest mobile and internet operator.
Orange Senegal at a glance
Orange Senegal is a telecom website and one of the most visited sites in Senegal, currently ranked #4 in the country. It was founded in 1985 and is headquartered in Dakar, Senegal. Today Orange Senegal is owned by Sonatel / Orange Group. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through telecom subscriptions, mobile money. Its closest rivals include free.sn, expressowireless.sn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Senegal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Senegal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Senegal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| orange senegal (sonatel) | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Senegal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Senegal
Company information
- Website
- orange.sn
- Sector
- Telecom
- Owner
- Sonatel / Orange Group
- Owner type
- Public company
- Founded
- 1985
- Headquarters
- Dakar, Senegal
- Employees
- 1,000-2,000
- Ownership
- Sonatel / Orange Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- USD 1.5 billion (estimated group revenue)
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- USD 1.5 billion (estimated group revenue)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Orange Senegal (Sonatel) operates a telecom operator focused on Senegal. Senegal's largest mobile and internet operator. Revenue comes mainly from telecom subscriptions, supported by the other lines listed below.
- Telecom subscriptions
- Mobile money
Related deals on Amazon
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International presence
- Primary market
- Senegal
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Senegal)
- #4 in this index
- Sector rank
- Leading telecom site in Senegal
- Global rank
- Top 60,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| free.sn | ≈ 3 million / month | #5 class competitor | — |
| expressowireless.sn | ≈ 2.3 million / month | #6 class competitor | — |
What is Orange Senegal (Sonatel)?
Orange Senegal (Sonatel) (orange.sn) is a telecom operator serving users in Senegal. Senegal's largest mobile and internet operator. It ranks #4 among the most visited websites in the country in this index, within the telecom category.
Who owns Orange Senegal (Sonatel)?
The site is operated by Sonatel / Orange Group. The company was established in 1985 and is headquartered in Dakar, Senegal. It employs around 1,000-2,000.
Traffic and audience
Traffic estimates place Orange Senegal (Sonatel) at roughly 5 million visits per month, about 0.2 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Orange Senegal (Sonatel) makes money
Revenue comes primarily from telecom subscriptions, alongside mobile money.
Competitors in Senegal
Its closest rivals include free.sn, expressowireless.sn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
Orange Senegal (Sonatel) is founded in Dakar, Senegal.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Senegal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Orange Senegal (Sonatel)?
Orange Senegal (Sonatel) is operated by Sonatel / Orange Group. Public company structure, based on public filings and press reporting.
Where is Orange Senegal (Sonatel) headquartered?
Orange Senegal (Sonatel) is headquartered in Dakar, Senegal.
When was Orange Senegal (Sonatel) founded?
Orange Senegal (Sonatel) was founded in 1985.
How many employees does Orange Senegal (Sonatel) have?
Orange Senegal (Sonatel) employs approximately 1,000-2,000 people.
What is Orange Senegal (Sonatel)'s revenue?
Orange Senegal (Sonatel)'s revenue: USD 1.5 billion (estimated group revenue).
Who are Orange Senegal (Sonatel)'s competitors?
Main competitors in Senegal include free.sn, expressowireless.sn.
How does Orange Senegal (Sonatel) make money?
Mainly telecom subscriptions, mobile money.
Is Orange Senegal (Sonatel) publicly traded?
Orange Senegal (Sonatel)'s ownership: Public company.
How many visitors does Orange Senegal (Sonatel) get?
Third-party estimates place Orange Senegal (Sonatel) at roughly 5 million visits per month, mostly from Senegal, with 80% mobile traffic.
Is Orange Senegal (Sonatel) safe?
Orange Senegal (Sonatel) is an established telecom site founded in 1985 and ranked #4 in Senegal; use the official domain orange.sn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsorange.sn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSenegal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos