Africell Sierra Leone
Mobile network operator competing across Sierra Leone.
Africell Sierra Leone at a glance
Africell Sierra Leone is a telecom website and one of the most visited sites in Sierra Leone, currently ranked #5 in the country. It was founded in 2005 and is headquartered in Freetown, Sierra Leone. Today Africell Sierra Leone is owned by Africell Holding. Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through telecom subscriptions. Its closest rivals include orange.sl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Sierra Leone, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sierra Leone86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sierra Leone
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| africell sierra leone | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sierra Leone web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Sierra Leone
Company information
- Website
- africell.sl
- Sector
- Telecom
- Owner
- Africell Holding
- Owner type
- Private company
- Founded
- 2005
- Headquarters
- Freetown, Sierra Leone
- Employees
- 250-500
- Ownership
- Africell Holding controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Africell Sierra Leone operates a telecom operator focused on Sierra Leone. Mobile network operator competing across Sierra Leone. Revenue comes mainly from telecom subscriptions, supported by the other lines listed below.
- Telecom subscriptions
Related deals on Amazon
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International presence
- Primary market
- Sierra Leone
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Sierra Leone)
- #5 in this index
- Sector rank
- Leading telecom site in Sierra Leone
- Global rank
- Top 600,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| orange.sl | ≈ 0.3 million / month | #6 class competitor | — |
What is Africell Sierra Leone?
Africell Sierra Leone (africell.sl) is a telecom operator serving users in Sierra Leone. Mobile network operator competing across Sierra Leone. It ranks #5 among the most visited websites in the country in this index, within the telecom category.
Who owns Africell Sierra Leone?
The site is operated by Africell Holding. The company was established in 2005 and is headquartered in Freetown, Sierra Leone. It employs around 250-500.
Traffic and audience
Traffic estimates place Africell Sierra Leone at roughly 0.5 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Africell Sierra Leone makes money
Revenue comes primarily from telecom subscriptions, alongside .
Competitors in Sierra Leone
Its closest rivals include orange.sl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Africell Sierra Leone is founded in Freetown, Sierra Leone.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Sierra Leone.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Africell Sierra Leone?
Africell Sierra Leone is operated by Africell Holding. Private company structure, based on public filings and press reporting.
Where is Africell Sierra Leone headquartered?
Africell Sierra Leone is headquartered in Freetown, Sierra Leone.
When was Africell Sierra Leone founded?
Africell Sierra Leone was founded in 2005.
How many employees does Africell Sierra Leone have?
Africell Sierra Leone employs approximately 250-500 people.
What is Africell Sierra Leone's revenue?
Africell Sierra Leone does not publish standalone revenue; income comes from telecom subscriptions.
Who are Africell Sierra Leone's competitors?
Main competitors in Sierra Leone include orange.sl.
How does Africell Sierra Leone make money?
Mainly telecom subscriptions.
Is Africell Sierra Leone publicly traded?
No — Africell Sierra Leone is not listed as an independent public company; it is operated by Africell Holding.
How many visitors does Africell Sierra Leone get?
Third-party estimates place Africell Sierra Leone at roughly 0.5 million visits per month, mostly from Sierra Leone, with 80% mobile traffic.
Is Africell Sierra Leone safe?
Africell Sierra Leone is an established telecom site founded in 2005 and ranked #5 in Sierra Leone; use the official domain africell.sl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsafricell.sl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSierra Leone and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos