Hormuud Telecom
Somalia's largest telecom operator and EVC Plus mobile money provider.
Hormuud Telecom at a glance
Hormuud Telecom is a telecom website and one of the most visited sites in Somalia, currently ranked #3 in the country. It was founded in 2002 and is headquartered in Mogadishu, Somalia. Today Hormuud Telecom is owned by Hormuud Telecom Somalia Inc.. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through telecom subscriptions, mobile money. Its closest rivals include somtel.com, somnet.so.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Somalia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Somalia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Somalia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hormuud telecom | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Somalia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Somalia
Company information
- Website
- hormuud.com
- Sector
- Telecom
- Owner
- Hormuud Telecom Somalia Inc.
- Owner type
- Private company
- Founded
- 2002
- Headquarters
- Mogadishu, Somalia
- Employees
- 5,000+
- Ownership
- Hormuud Telecom Somalia Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- USD 300 million (estimated)
- Languages
- Somali, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- USD 300 million (estimated)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hormuud Telecom operates a telecom operator focused on Somalia. Somalia's largest telecom operator and EVC Plus mobile money provider. Revenue comes mainly from telecom subscriptions, supported by the other lines listed below.
- Telecom subscriptions
- Mobile money
Related deals on Amazon
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International presence
- Primary market
- Somalia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Somalia)
- #3 in this index
- Sector rank
- Leading telecom site in Somalia
- Global rank
- Top 250,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| somtel.com | ≈ 0.9 million / month | #4 class competitor | — |
| somnet.so | ≈ 0.7 million / month | #5 class competitor | — |
What is Hormuud Telecom?
Hormuud Telecom (hormuud.com) is a telecom operator serving users in Somalia. Somalia's largest telecom operator and EVC Plus mobile money provider. It ranks #3 among the most visited websites in the country in this index, within the telecom category.
Who owns Hormuud Telecom?
The site is operated by Hormuud Telecom Somalia Inc.. The company was established in 2002 and is headquartered in Mogadishu, Somalia. It employs around 5,000+.
Traffic and audience
Traffic estimates place Hormuud Telecom at roughly 1.5 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Hormuud Telecom makes money
Revenue comes primarily from telecom subscriptions, alongside mobile money.
Competitors in Somalia
Its closest rivals include somtel.com, somnet.so.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Hormuud Telecom is founded in Mogadishu, Somalia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Somalia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Hormuud Telecom?
Hormuud Telecom is operated by Hormuud Telecom Somalia Inc.. Private company structure, based on public filings and press reporting.
Where is Hormuud Telecom headquartered?
Hormuud Telecom is headquartered in Mogadishu, Somalia.
When was Hormuud Telecom founded?
Hormuud Telecom was founded in 2002.
How many employees does Hormuud Telecom have?
Hormuud Telecom employs approximately 5,000+ people.
What is Hormuud Telecom's revenue?
Hormuud Telecom's revenue: USD 300 million (estimated).
Who are Hormuud Telecom's competitors?
Main competitors in Somalia include somtel.com, somnet.so.
How does Hormuud Telecom make money?
Mainly telecom subscriptions, mobile money.
Is Hormuud Telecom publicly traded?
No — Hormuud Telecom is not listed as an independent public company; it is operated by Hormuud Telecom Somalia Inc..
How many visitors does Hormuud Telecom get?
Third-party estimates place Hormuud Telecom at roughly 1.5 million visits per month, mostly from Somalia, with 80% mobile traffic.
Is Hormuud Telecom safe?
Hormuud Telecom is an established telecom site founded in 2002 and ranked #3 in Somalia; use the official domain hormuud.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshormuud.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSomalia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos